Why I Stopped Doing It All Myself — And What Happened Next

Episode Summary:

This doesn’t usually show up in email marketing conversations… but might be the real reason your email strategy isn’t moving forward…

Not time.
Not tools.
Not templates.
But trust.

(jk, jk, I KID)

In this episode of Happy Subscribers, I’m sharing how I went from doing everything myself as a freelancer — email strategy, copywriting, tech setup, copyediting, project manager, you name it — to leading a team of 9+ incredible subcontractors who now run the day-to-day of Duett.

But for years, I held on tight to every little thing.

Even after hiring amazing people, I didn’t let go (and project timelines got stretched).

And you know what that made me?

👉 The bottleneck. 

You know, the place where things get STUCK.

I had to LEARN some things. About myself, about working with others…

So today, I’m taking you behind the scenes of how I moved from overwhelmed solopreneur to a CEO of a team that’s excited to support creators with email marketing — and what this story of *trust* could mean for you, too.

If email marketing has ever felt like a weight on your shoulders — or a to-do list that never gets done — this episode might just help you see what’s possible when you have a team behind you that you can trust.

In this episode, I’m sharing:

•  How I knew it was time to hire help and why email felt so hard to outsource at first
  
  
• What we do to ensure every client project is strategic, thoughtful, and tailored (honestly, the work got better when I stopped doing it all myself!)
  
  
• What it really looks and feels like to train and trust a team with your business and your voice
  
  
• How strong systems give you more room for creativity, not less
  
  
• 3 big lessons I learned stepping into leadership (and why being “the boss” didn’t come naturally)
  
  
• Why handing off your email doesn’t mean losing your voice — it means finally having the space and clarity to use it really well

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About Allea

Allea Grummert is an email marketing strategist & conversion copywriter who helps bloggers make a lasting first impression through automated welcome & nurture sequences. She helps her clients create strategic email sequences that engage email subscribers, build brand loyalty and optimize conversions for sales and site traffic.

Looking for more ways I can help you? Book a call with me (no-pressure zone, promise!) and we’ll chat more about what would benefit your business most in this season.