Oh hey there, I′m glad you're here!
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And, boy, do we love to play matchmaker! As an email marketing strategy and copywriting team serving bloggers and content creators, we create truly customized email sequences that deeply nurture, engage, and connect you to your audience — all through your email list.
We Know Your Email Subscribers Want More From You
Email Strategy, Copywriting & Tech Setup for Bloggers
Email Marketing Audit
•
Welcome Sequences
•
Audience Research
Email Marketing Audit • Welcome Sequences • Audience Research
EMAIL PLATFORM SETUP
•
EMAIL AUTOMATION
•
EMAIL MARKETING STRATEGY
Email Platform Setup • Email Automation • Email Marketing Strategy
EMAIL COPYWRITING
•
EMAIL OPTIMIZATION
•
COLD LIST RE-ENGAGEMENT
Email Copywriting • Email optimization • Cold List Re-Engagement
ConvertKit Migrations
•
List Segmentations
•
COLD LIST Clean-up
ConvertKit migrations • List segmentation • Cold List Clean-Up
*see what we did there? Like “do it”? 😉
It’s time to let your best pieces of content out onto the dance floor for everyone to see. We’ll help you duet(t).
You’re passionate about sharing content that will make your audience's lives better (and they’re eagerly waiting for it!), but you know you need a hand actually getting your email marketing set up in a way that you're proud of.
Do great things for your subscribers
You have so many resources and stellar pieces of content just waiting to shine in your readers’ inboxes, but you’re feeling stuck and directionless — you don’t know what your audience wants, how to share it, and what matters (or doesn’t matter) to new subscribers.
Share your best resources
Maybe you wrote a welcome sequence when you first started blogging — however, what you DIY’d then is now turning stale… and it just doesn’t show your subscribers who you really are and what you can truly provide for them.
Tell them who you are
Give Your Brand the Introduction it Deserves
Email Marketing Audit
•
Welcome Sequences
•
Audience Research
Email Marketing Audit • Welcome Sequences • Audience Research
EMAIL PLATFORM SETUP
•
EMAIL AUTOMATION
•
EMAIL MARKETING STRATEGY
Email Platform Setup • Email Automation • Email Marketing Strategy
EMAIL COPYWRITING
•
EMAIL OPTIMIZATION
•
COLD LIST RE-ENGAGEMENT
Email Copywriting • Email optimization • Cold List Re-Engagement
ConvertKit Migrations
•
List Segmentations
•
COLD LIST Clean-up
ConvertKit migrations • List segmentation • Cold List Clean-Up
Keep scrolling to see how we can help!
You're just our type!
Sound like you?
Don’t know what to send to your email list, when to send it, or wow to set it up (aka, help!)
Have an email list in place, but you want to start building relationships with readers
Seek clarity — and want to put into words — what problem your content solves and who you’re show up for
Need an email marketing strategy that showcases your best content
Want a welcome sequence that connects subscribers with your story
Crave a more meaningful connection with your subscribers
At Duett, We Create Email Content for Bloggers Like You Who…
Let’s Get to Work on Your Email Marketing, Shall We?
For those looking to understand what’s currently working, what isn’t — and what’s possible — within your existing email marketing strategy. You want clear direction on what next steps to take so you can better connect with your audience.
A fresh set of eyes and insight into your current email marketing
Email Strategy Playbook
BOOK YOUR DISCOVERY CALL
Curious if it's a good fit for you?
Pricing: $2,450 USD
Let′s Duett!
- Specific suggestions to improve your new subscriber journey, opt-in ideas to support your overall goals, and strategies to boost engagement and clickthroughs.
- A 50+ slide Email Strategy Playbook + walkthrough videos
- A 30-minute Email Strategy Playbook Review Session to answer questions about the audit and talk about next steps
You'll Get:
- New Subscriber Journey (What are they experiencing when they join your list?)
- Opt-in Review + Recommendations
- ESP Setup + Organization
- Content + Messaging Analysis
- Recommended Sequences
This package includes an expert’s opinion on:
The audit gives us a valuable baseline for where your email marketing stands now — and what specific steps you can take to make it even better (whether you decide to make the edits yourself or if you choose to hire us to work some magic through the Duett Debut!).
- Be sure your email setup is functioning correctly (and if not, what needs fixed)
- Get clarity on what a subscriber is experiencing when they first join your email list
- Learn which of your emails perform better than others (and why)
- Get answers about using your email platform and explore expert recommendations for an alternative
- Use your opt-ins to attract more subscribers
- Create new emails or automated sequences that will improve your subscriber experience
This package is just for you if you’re ready to:
We’ll look at your email service platform — far and wide, but also deep and detailed — and provide next-step strategies for getting more subscribers, ensuring your emails are sending, and strategies to engage your subscribers with new opt-ins, sequences and ways to keep your email marketing organized.
Email Strategy Playbook
For those who want the relief of knowing your email marketing reflects your brand, the emails sound like you, and the automations are finally set up, serving your subscribers, and putting your absolute best content forward so you can drive more — and more engaged — traffic to your website.
Done-for-You Email Copywriting & Automation Setup
The Duett Debut
BOOK YOUR DISCOVERY CALL
Curious if it's a good fit for you?
Price includes the Email Strategy Playbook.
Monthly payment options are available.
Pricing: $11,999+ USD
Let′s Duett!
- The Email Strategy Playbook with custom insights to your current strategy, list engagement, opt-in performance and more
- An Audience Research Report made up of YOUR audience’s words, motivations and questions
- A custom email strategy that we tailor to support your business goals, including your creative input on what new subscribers would love most
- 15 conversion-focused emails written to welcome and nurture your new subscribers
- Email content added to your email service platform (we work with them all!) to deliver your automated emails to new subscribers seamlessly
- The support of Duett’s email experts, including a dedicated project manager and a locked-in client process to follow
You'll Get:
- A detailed survey of your audience to learn about their deepest desires, hopes and to learn why they love (and follow) you
- A custom email marketing strategy that supports your biggest goals — while also delivering what your audience wants or needs most when they find your site
- Handcrafted emails that reflect your content, your voice and provide value to your subscribers with each email they get from you
- Automation email setup and training so you know your emails are working perfectly — and you feel confident making any changes or edits in the future
This package includes an expert team’s support through:
Ready to connect your brand with your subscribers through automated, on-brand emails that share incredible value?
- Create an automated welcome sequence that welcomes new subscribers so they know who you are, what they can expect and why they should open your emails
- Create an engaged list of subscribers who love your content, drive traffic to your website and are primed to buy from you (now or in the future)
- Build brand loyalty, trust and a deeper connection with your subscribers
- Confidently email your list and know you’re delivering what they want most
- Get your automated emails set up to run on autopilot (and know that they’re working, and reading, as they should)
This package is just for you if you’re ready to:
A solid first impression has immediate and long-lasting benefits. It engages your subscribers, builds brand loyalty and optimizes conversions for sales and traffic. And that’s not just with automations, but with each new email you send to your list in the future!
Through the Duett Debut, we’ll craft a solid welcome and nurture sequence for you — written in a way that speaks to each subscriber based on where they’re coming from, what they need from you, and how you can specifically help them along their journey.
The best part? You can finally get “email marketing” off your plate and focus on creating more amazing, resourceful content that your subscribers can’t wait to binge (whether your content is on a blog, YouTube, TikTok, etc!).
The Duett Debut
For those who need the fundamental elements of email done for them — opt-in forms, a welcome sequence and newsletter strategy — so you can grow an email list, send your newsletter, and drive traffic to your most important content with ease. While you focus on your craft, we’ll set up the foundation of your email marketing in only 4 weeks.
QUICK & CUSTOM EMAIL SETUP TO GROW AND SEND YOUR NEWSLETTER FAST
Ready, Set, EMAIL
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Curious if it's a good fit for you?
Or $1,175/month for 4 months
Pricing: $4500+ USD
Let′s Duett!
So in order to make our professional services more accessible, we trimmed off what you — as a newer content creator — don’t need, so we could also save you time (weeks, if not YEARS of doing it yourself) and money (to the tune of $12,000) with getting started.
Ready, Set, EMAIL meets the needs of content creators who need a solid email marketing foundation — both in their messaging and technical setup — to be able to start growing their list faster (and easier!) than doing it themselves.
If that’s you, book a free discovery call here and we’ll make sure this service is the right next thing for you.
Who is ready, set, email for?
- Two done-for-you opt-in forms to grow your email list (on your website and on social media)
- A custom strategy for 1, 5-email welcome sequence to introduce you and your brand to new subscribers
- Professionally written emails that direct subscribers to where they should go first
- A simple email newsletter template design that matches your brand and signals to new subscribers they’re in the right place
- A reusable newsletter layout to duplicate each week so that you can consistently and easily nurture your subscribers
- Weekly newsletter theme suggestions — based on YOUR business — to keep your email content bank full, relevant to your biggest business goals, and easy to write for your audience
- All of which will be set up in the email service platform of your choice, including any integrations or automated workflows, ensuring your new new email setup operates seamlessly
You'll Get:
- A pre-work questionnaire that will give you major clarity as you answer questions about your brand messaging, important content to share, and ways your audience should connect with you, then we’ll take it from there!
- A custom strategy for a Welcome Sequence that introduces your best content to new subscribers, builds brand loyalty, and consistently sends traffic to your most important content on autopilot
- A simple and sustainable email marketing system for growing your list and sending newsletters to your subscribers with EASE
- Done-for-you setup solutions for promoting your newsletter through opt-in forms, knowing what to say in your Welcome Sequence, formatting your newsletter, and keeping your newsletter content calendar organized and inspired that supports both your audience and your business goals
This package includes an expert team’s support through:
Why wait to improve your email marketing strategy?
You could be ready to GROW your list and SEND emails with more ease in only 4 weeks.
While you can grow your business or podcast on other platforms, email marketing is a long-term, robust platform to connect with subscribers in a way that cannot be taken away from you. Email has been proven to drive sales, boost community, and build brand loyalty and brand awareness.
If you’re not using email, you’re missing out on so much potential, so many opportunities to engage with your list and earn revenue from sales and site traffic.
Drive consistent traffic to your content
Automatically welcome new subscribers
Create and send valuable newsletters
Grow an email list
We take care of what you need to START email marketing and KEEP GROWING. Including the fundamentals to help you:
- Want to send traffic to your blog (and work toward qualifying — or earn more revenue from — an ad network)
- Nurture leads with valuable content in preparation for a future product or promotion
- Start and drive traffic to new podcast episodes
- Build a community of fans who look forward to your regular newsletters
- A service provider wanting to focus on client deliverables but send regular content easily
THIS PACKAGE IS JUST FOR YOU IF YOU’RE WANTING TO:
You’re busy creating content — writing blog posts, launching a podcast, or showing up on social media. But you also know email is vital to online businesses (no matter your creator platform) as a surefire way to grow, reach and earn revenue from an engaged audience!
If you’re not using email, you’re likely building a house on “rented land” (aka social media or a podcast platform), and your business is at risk if anything happens to impact your visibility or reach on those platforms.
While it requires some know-how to get started, you do NOT want to wait another year to set up your email list — to start growing it or start emailing your audience and driving that traffic back to your best content — because your business needs a marketing platform that gives you control over how you contact and convert your subscribers.
Email requires a lot of time and tech to get going — none of which are you interested in doing yourself — and, besides, you have many other things you need to focus on, like creating new content, updating blog posts for Google changes, and ensuring you have mental margin for life outside of work.
Through Ready, Set, EMAIL, my team will set up your email marketing FOR you, so you can grow an email list, send your newsletter, and drive traffic to your most important content with ease — in only 4 weeks.
Ready, Set, EMAIL
For those who need fast action — with a pair of expert eyes on your email strategy, existing copywriting, or automated email setup — this 2-hour expert-driven coworking session is for you!
1-on-1 Strategy & Coworking
The Email Strategy Intensive
BOOK YOUR DISCOVERY CALL
Pricing: $1,499 USD
Let′s Duett!
- Create a custom email strategy — like what content to include, when to send each email, whom it goes to and how to send it through your email service platform.
- Edit existing emails (up to 7 that you already have written) that aren’t quite landing with your audience yet. I'll look at your copy ON our call and we’ll edit as we go.
- Optimize the strategy and copywriting for your launch or automated funnel so you can make the most out of what you’re sending your list.
Together, we could spend this time to do any of the following:
This service is great if you’re promoting a product or affiliate, planning a sales launch, or improving an automated funnel.
As an added bonus, I provide 7-days of continued support via email as you implement the strategies and action items we developed during our time together.
- Developing or fine-tuning your email marketing strategy (we can start from scratch, if that’s where you're at!)
- Developing a strategy or copywriting for welcome, nurture or launch sequences
- Ensuring your email sound like you (and not overly salesy) and accurately communicate how your offer will support your audience
- Setting up or learning the technical side of your email service provider in order to send these emails with confidence
This intensive is just for you if you’re ready for expert help:
A private strategy and coworking session where we’ll identify what needs done in your email marketing, make a plan for immediate improvements, roll up our sleeves and get it done together!
The Email Strategy Intensive
For those who need an in-house CMO (Chief Marketing Officer) to help you build sustainable email and promotional strategies, engage your subscribers, and grow your business and bottom line that otherwise is untapped potential.
BUSINESS STRATEGY & FRACTIONAL CMO SUPPORT
Maximize Your Marketing
BOOK YOUR DISCOVERY CALL
Curious if it's a good fit for you?
Or $1450/month for 6 months
Pricing: $8,500 USD
Let′s Duett!
- 6 months of support with an email, copywriting and tech expert in your back pocket
- (12) 1-1, 50-minute personalized coaching sessions on Zoom
- In-between session feedback via Slack for continued momentum as you actively implement strategic changes from our sessions
- Workbooks, tutorials, guides and more to help you optimize your email marketing message, platform, organization and subscriber connection
- Special access to the Duett team for additional tasks billed hourly support, if needed
You'll Get:
- 1:1 support from an expert on promotional strategies, copywriting and email and email automation
- A pre-work questionnaire to jot down all that’s most important to you right now, so we can clarify our goals and get to work
- Coaching and resources to help you save time and boost your confidence when it comes to emailing your list
- Sustainable (aka, “doable!”) email strategies, frameworks, copywriting and repeatable systems that make it easy to promote your blog, products or resources
This package includes:
Ready to improve conversions, better connect with your audience, and have an actual email marketing strategy that gives you the confidence to email your list?
- Create a proven strategy behind your email marketing — whether for newsletters, automations or promoting products — so you can confidently email your list.
- Save TIME through creating repeatable processes and reusing conversion-focused promotional assets
- Improve conversions for selling products, engaging your list and getting more clicks to your site
- Answer your biggest tech questions and use your email service platform more efficiently
- Develop copy you feel good about sending to your list and know will align with (and engage) the right subscribers
This package is just for you if you’re ready to:
We write together.
We create reusable email templates together.
We organize their Kit together (and I'm fluent in many, so even if you're not using Kit,
we can clean it up!).
We develop a plan for promoting a product together.
Just imagine what YOU and I could do together!
- Growing your list with perfect-for-you subscribers
- Connecting with your subscribers in a way that feels helpful and personal
- Sending out regular high-converting, high-connecting content (with ease!)
- Feeling confident in your message and knowing it’s what your audience would value and engage with the most
- Developing and maintaining new revenue streams
- Promoting content and products you’re proud of and taking advantage of busy seasons (like Black Friday or the holidays)
I want to take "email marketing" off your to-do list and help move it to the DONE and dusted list.
You're busy as a CEO and I want to help you make your marketing a priority without it adding a ton to your workload.
In an online world where social media changes quickly, advertising costs on Facebook are expensive and complicated to figure out, and SEO or AI changes threaten to slow you down…
Email marketing is one place where you can maintain connection with your biggest fans and buyers (your subscribers!), send traffic to your site, and make money even if those other platforms or variables change.
Through personalized 1:1 coaching, I will help you make continued progress toward your marketing and revenue goals through sustainable email marketing strategies, such as:
Maximize Your Marketing
For those who need expert help switching over to Kit and want to leave the details (of forms, tags, segments or groups!) to someone else. We’ll manage it for you and make sure it’s done accurately, cleaned up and organized, and that all your subscriber info all gets moved over smoothly.
Kit Migration & Setup
BOOK YOUR DISCOVERY CALL
Pricing: $1,650+ USD
Let′s Duett!
This process also includes your input, not limited to sharing account log-in details, answering questions about what should be migrated (and what should not be), and giving the final say on the branding/formatting of your new email template.
- A complete list of sequences/tags/forms — in what we call the Migration Blueprint — so we everything important makes the move to Kit sequences/tags/forms to migrate
- Working alongside the Kit Concierge team to accurately explain your (and my!) expectations for the organization and functionality of your new email setup
- The creation of one branded email template to use as your default newsletter layout and design
- Confirming that your brand, tags, forms, freebie delivery, automations, newsletter and subscribers are all set up accurately and organized in your new account
- Switching over your ESP data with integrations — like Grow, ConvertPro and OptinMonster — and swapping out forms on your website to new Kit ones
- Walking you through how to use your new Kit account, so you feel confident emailing your list and canceling your old email service platform
We manage the Kit migration alongside the Kit Concierge team, including:
Kit Migration & Setup
For those who want to clean up a cold, outdated email list and make sure you’re only paying for the subscribers who really want to be there.
Re-Engagement Sequence & List Clean-Up
BOOK YOUR DISCOVERY CALL
Pricing: $929 USD
Let′s Duett!
- A reusable email sequence of two emails written to engage cold subscribers (and even segment them, if that’d be helpful)
- Emails set up and tested in your email service platform — ready to track who engages and who doesn’t
- A one-time run of the sequence, including a list clean-up and removal of cold subscribers who failed to engage
- A video walkthrough on how to do list cleanups on your own — using the same sequence we created — in the future
This package includes:
We write and set up an email marketing sequence for you that reminds your subscribers of why they’re on your list, how you serve them, and where to find your best content — so they can re-engage or show themselves out — and so you can better serve the people who really, really want to hear from you!
Re-Engagement Sequence & List Clean-Up
Download now!
Download our free Services Guide for a full breakdown of each of our packages!
Want to learn more?
(However, we are connected with a ton of great professionals in the marketing industry — so if we’re not a good fit, we can probably connect you with someone who is!)
Create Your Opt-Ins or Landing Pages
Write Your Weekly Newsletter
Manage Your Blog Content
Write Your Launch Emails (except sometimes we do this for current clients if they say pretty please!)
Add or Edit Forms On Your Website
We Love Email (Like Love, Love It), But There are a Few Things We Don’t Do…
BOOK YOUR DISCOVERY CALL
Ready for help creating email sequences you know will connect you to your subscribers?
You've got a short window of time to introduce yourself, show the value you bring to new subscribers, share how you can help them, and compel them with why they should open your emails.
Your custom strategy needs to support your business goals while making sure that every new subscriber knows about the breadth and depth of the content you have available.
Create a Custom Email Strategy
03
Let's stop guessing what your subscribers are thinking — because that’s super awkward (um, do you even know me?) — and just ASK them instead.
We start by listening to your audience — what they came searching for, what they already love about you, and what would make your emails even more valuable to them.
Get to know your audience
02
We review your current situation — from existing emails to how your email platform is organized. We’ll assess what’s possible with what you have, including specific changes to implement immediately and sequences we’d recommend you create to bring your goals to life.
Take an Audit
01
While we don’t send newsletters FOR our clients, we will make sure you have an email template that is easy to duplicate and reuse when you’re sending new content to your list.
Not sure what to send your list? Don’t fear! Throughout the project — including the audience research and your email strategy — you’ll certainly have new ideas on what to send out!
Give You the Newsletter Template You Need
06
We set up your email automations FOR YOU (no matter which email platform you use!) to ensure all new subscribers get a solid introduction to you, no matter how they joined your list.
Before we wrap the project, you’ll get a full walkthrough of your new setup so that you feel confident making edits and changes (if you ever need to).
Set Up Your New Automations
05
Whether you’re promoting blog content, a podcast, YouTube videos or affiliate offers, we want to make sure you’re speaking to your audience clearly and effectively.
We will tie in the balance of your personality while also delivering on your overall messaging goals.
Write Emails that Connect & Engage
04
We collaborate with our clients to create meaningful and effective email automations that build a connection with your subscribers and drive traffic to your site. Based on audience research (we do that for ya!), our strategies pair YOUR expertise with what your audience wants most.
Our Process
What makes us different
BOOK YOUR DISCOVERY CALL
Ready for help creating email sequences you know will connect you to your subscribers?
We review your current situation — from existing emails to how your email platform is organized. We’ll assess what’s possible with what you have, including specific changes to implement immediately and sequences we’d recommend you create to bring your goals to life.
Take an Audit
01
Let's stop guessing what your subscribers are thinking — because that’s super awkward (um, do you even know me?) — and just ASK them instead.
We start by listening to your audience — what they came searching for, what they already love about you, and what would make your emails even more valuable to them.
Get to know your audience
02
You've got a short window of time to introduce yourself, show the value you bring to new subscribers, share how you can help them, and compel them with why they should open your emails.
Your custom strategy needs to support your business goals while making sure that every new subscriber knows about the breadth and depth of the content you have available.
Create a custom email strategy
03
Whether you’re promoting blog content, a podcast, YouTube videos or affiliate offers, we want to make sure you’re speaking to your audience clearly and effectively.
We will tie in the balance of your personality while also delivering on your overall messaging goals.
WRITE EMAILS THAT CONNECT & ENGAGE
04
We set up your email automations FOR YOU (no matter which email platform you use!) to ensure all new subscribers get a solid introduction to you, no matter how they joined your list.
Before we wrap the project, you’ll get a full walkthrough of your new setup so that you feel confident making edits and changes (if you ever need to).
SET UP YOUR NEW AUTOMATIONS
05
While we don’t send newsletters FOR our clients, we will make sure you have an email template that is easy to duplicate and reuse when you’re sending new content to your list.
Not sure what to send your list? Don’t fear! Throughout the project — including the audience research and your email strategy — you’ll certainly have new ideas on what to send out!
GIVE YOU THE NEWSLETTER TEMPLATE YOU NEED
06
We collaborate with our clients to create meaningful and effective email automations that build a connection with your subscribers and drive traffic to your site. Based on audience research (we do that for ya!), our strategies pair YOUR expertise with what your audience wants most.
Our Process
What makes us different
Platforms we love to work with
kind words
kind words
- Melissa Fallon
I loved how collaborative our project was & that I felt like I could be part of the process. As a recovering perfectionist who usually knows what I do/don’t like, you guys never made me feel like a pain. I also loved how organized you guys were & how you did all the heavy lifting in terms of organizing all the information, without me feeling like I had to oversee anything myself.
"I Felt Like I Could Really be Part of the Process."
