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Successfully Track What Works with Your Email Marketing with Ally Anderson
Episode Summary:
There’s so much we can learn about your audience from email, and the basic stats/numbers we can use are things like:
- List size
- Open rate
- Click rate
- Sales
- The number of specific links clicked
And those are great things! They tell us some things. They just don’t tell us the whole picture…
So what if you want MORE?
More specific data about what site traffic is coming from email?
Or knowing which part of your marketing funnel needs more attention than others?
Or testing to see if sending more emails is the answer to more traffic?
In this episode, you get to meet my friend Ally Anderson of Akari Digital and she is a freaking WHIZ! I mean that with all of the air in my chest. I learned so much on this call with her that I cannot wait for you to hear and learn about as well!
In this episode, Ally shares:
- Examples of KPIs for different platforms, different goals and different types of creators
- Her honest opinion on using the double opt-in as you grow your list
- The one really important tech factor that could be keeping your emails from being seen
- Practical strategies for how to track your activity and engagement from email
- What tracking tool you need to set up ASAP
About Ally
Ally is a data-backed marketing strategist who helps you put your time, energy, and money in the right places when it comes to your marketing. After a decade in digital marketing, she’s watched countless businesses throw marketing spaghetti at the wall, hoping something sticks— simply because they don’t know how to track their results. She shows them how to make sense of their marketing data in simple, practical ways, so they can invest in what works and stop wasting resources on what doesn’t.
CONNECT WITH ALLY:
https://akaridigital.ca/start/
RESOURCES MENTIONED:
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About Allea
Allea Grummert is an email marketing strategist & conversion copywriter who helps bloggers make a lasting first impression through automated welcome & nurture sequences. She helps her clients create strategic email sequences that engage email subscribers, build brand loyalty and optimize conversions for sales and site traffic.
Looking for more ways I can help you?
Book a free call with me (no-pressure zone, promise!) and we’ll chat more about what would benefit your business most in this season.
More like this!:
If you’re not welcoming new subscribers and pointing them in the direction of your best, most beloved content — or you feel like the one you have isn’t doing the trick — it’s time we fix that. Use this free 5-part framework to make a meaningful & lasting first impression as you write your first welcome sequence for new email subscribers!
Is Your Welcome Sequence Making a Lasting First Impression?
