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Selling Your High-Ticket Offer with a Handraiser Email with John Meese
Episode Summary:
Have you ever wished you could just ditch social media but still have a thriving business? (I just deleted my own IG app from my phone, so I get it.)
But what if you could still grow your email list, attract high-paying clients, and make more money as a service-provider or coach without feeling glued to Instagram or posting daily content?
In this episode, my friend and guest John Meese shares how he generates high-quality leads without social media, why email is the best tool for selling high-ticket programs, and how his “handraiser” email strategy leads to more sales without asking them to click anything.
Plus, he coaches me live on air about how to make my email strategy “handraiser email” even stronger (yes, I went back and took notes after this conversation!).John is the founder of Sold Out Coach Club, author of Serve to Sell, and the writer behind the Sell Your Smarts newsletter. He’s built a business helping creators and coaches monetize their expertise through group coaching — simply by talking to humans and helping them.
In this episode, you’ll learn about:
- Why John walked away from social media—and how his business has only grown since
- The 3-product business model that simplifies selling online
- How “handraiser” emails get more replies (and sales) than following the strategy of a typical product or course launch
- How John uses his newsletter as the foundation — and ultimately the copy — for every book he writes
- Why talking to actual humans is still the best marketing strategy (wild, right?)
About John
John Meese wants to help you sell your smarts without losing your soul! He is the founder of SOLD OUT Coach Club as well as the author of Survive and Thrive, Always Be Teaching, & Serve to Sell. He also writes the free Sell Your Smarts newsletter at sellyoursmarts.co.
EPISODE RESOURCES:
- Serve to Sell – Grab John’s book for free here
- Sell Your Smarts Newsletter: sellyoursmarts.co
CONNECT WITH JOHN:
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About Allea
Allea Grummert is an email marketing strategist & conversion copywriter who helps bloggers make a lasting first impression through automated welcome & nurture sequences. She helps her clients create strategic email sequences that engage email subscribers, build brand loyalty and optimize conversions for sales and site traffic.
Looking for more ways I can help you?
Book a free call with me (no-pressure zone, promise!) and we’ll chat more about what would benefit your business most in this season.
If you’re not welcoming new subscribers and pointing them in the direction of your best, most beloved content — or you feel like the one you have isn’t doing the trick — it’s time we fix that. Use this free 5-part framework to make a meaningful & lasting first impression as you write your first welcome sequence for new email subscribers!
Is Your Welcome Sequence Making a Lasting First Impression?
