Oh hey there, I′m glad you're here!
How Christine Uses Email to Build a Personal Brand That Consistently Connects
Episode Summary:
In this episode, I’m chatting with a Duett client and absolutely inspiring creator. Everyone, meet Christine McMichael — founder of Jar Of Lemons, a food blog that’s all about helping busy women create healthy, delicious meals without the overwhelm.
Christine started blogging back in 2015, but it wasn’t until 2022 — motivated by a drop in search traffic — that she began showing up more intentionally through her email list. And, let the record show, she has the results to prove how it’s paid off for her — with more subscribers, a deeper connection with readers, an approachable personal brand, and how she’s become someone her audience trusts (and wants to buy from!).
If you’re not sure *how* to show up as a personal brand to your audience — and create a consistent connection with your list — then you’ll want to tune in to hear how Christine made this shift in her own approach.
In this episode, you’ll learn about:
- What caused Christine to focus on email (after 7 years of blogging) and what strategies she put in place right away
- Her Instagram opt-in strategy that grows her list by 200–500 subscribers every week
- What automations she uses to help readers get familiar with her brand and get even more value from her content
- How she’s incorporating sales into regular weekly emails (and seeing it pay off!)
- The surprising mindset shifts allow Christine to create a list of more happy, connected email subscribers
About Christine
Christine is a mom of 3 and a cooking/baking enthusiast! She grew up helping her Nicaraguan grandma and mom make the best latin recipes in the kitchen, and is also inspired by her Minnesotan grandma’s love for baking. She’s passionate about healthy eating (while equally as passionate about pizza and burgers) and loves to run and workout!
CONNECT WITH CHRISTINE:
Website
Instagram
TikTok
RESOURCES MENTIONED:
Email Strategy Playbook
Subscribe & leave a review!
If you enjoyed this episode, you can show your support by leaving a review, subscribing, or sharing your biggest takeaways on your Instagram story! Just remember to tag me @alleagrummert so I can see it.
Subscribe on Apple Podcasts or Spotify
About Allea
Allea Grummert is an email marketing strategist & conversion copywriter who helps bloggers make a lasting first impression through automated welcome & nurture sequences. She helps her clients create strategic email sequences that engage email subscribers, build brand loyalty and optimize conversions for sales and site traffic.
Looking for more ways I can help you?
Book a free call with me (no-pressure zone, promise!) and we’ll chat more about what would benefit your business most in this season.
More like this!:
Answering Food Bloggers’ Top Email Questions with Allea & Bjork Ostrom of Food Blogger Pro
An Inside Look at How I Run Duett | An Interview with Ashley Gartland on The Better Than Big Podcast
Seven Things That Shaped My Life and Business in 2025
3 Steps To Get More Recommendations Through The Kit Creator Network
If you’re not welcoming new subscribers and pointing them in the direction of your best, most beloved content — or you feel like the one you have isn’t doing the trick — it’s time we fix that. Use this free 5-part framework to make a meaningful & lasting first impression as you write your first welcome sequence for new email subscribers!
Is Your Welcome Sequence Making a Lasting First Impression?
