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Create Email Assets for Less Busywork and More Growth with Shawn Blanc
Episode Summary:
“Margin isn’t a luxury — it’s a choice. If you don’t create breathing room in your business, it’ll suck the life out of you.”
On this episode of Happy Subscribers,I sat down with my real-life friend Shawn Blanc, a business and productivity coach, to talk about how he runs a full-time business on part-time hours (yep, it’s possible!) and helps others do the same.
Ever feel like your business is running you, instead of the other way around? This episode is for you
During our conversation, we dive into how Shawn went from working 70+ hours a week in a chaotic corporate job to building a sustainable, thriving business on his own terms. We talk about why creating margin (aka breathing room) is not a luxury — it’s essential for business growth — and how treating your email content as a reusable ASSET can help you work smarter, not harder.
We get tactical too! Shawn shares how his first email launch tripled his sales with just 500 subscribers and how creating two specific email automations has allowed him to keep engaging his audience without constantly reinventing the wheel. We also get into how he’s using AI to repurpose content and why consistency and storytelling are key to building trust with your audience.
In this episode, you’ll learn about:
- How Shawn went from working 70+ hours a week in a toxic work environment to building a business on part-time hours
- Why creating margin and breathing room is essential for long-term business growth
- How Shawn’s first email launch tripled his sales — with only 500 subscribers
- How to create email content that becomes an asset — working for you long after you send it
- Why consistency and storytelling in email marketing are more powerful than chasing trends
- How Shawn uses AI to create weekly content outlines in minutes — based on past research and customer insights
About Shawn
Shawn is a productivity and business coach who lives in Kansas City with his wife and their 3 boys. Shawn works with creative professionals to help them run their full-time businesses on a part-time schedule. He does this through his group programs and business retreats.
CONNECT WITH SHAWN:
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About Allea
Allea Grummert is an email marketing strategist & conversion copywriter who helps bloggers make a lasting first impression through automated welcome & nurture sequences. She helps her clients create strategic email sequences that engage email subscribers, build brand loyalty and optimize conversions for sales and site traffic.
Looking for more ways I can help you?
Book a free call with me (no-pressure zone, promise!) and we’ll chat more about what would benefit your business most in this season.
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If you’re not welcoming new subscribers and pointing them in the direction of your best, most beloved content — or you feel like the one you have isn’t doing the trick — it’s time we fix that. Use this free 5-part framework to make a meaningful & lasting first impression as you write your first welcome sequence for new email subscribers!
Is Your Welcome Sequence Making a Lasting First Impression?
