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Experiment, Tweak, Repeat: Growing a Blog, Book, and Email List with Sophie Sadler
Episode Summary:
What started as a way to reconnect with her German heritage and share authentic recipes from her home country has turned into a thriving blog, product suite, and soon-to-be-published cookbook.
In this episode of Happy Subscribers, I’m joined by Sophie Sadler, German food blogger and creator of dirndl kitchen, who shares her journey of growing her blog, her email list, and her business one lovely, energizing experiment at a time.
Sophie shares how she slowly built her audience (even after ignoring email marketing for seven years!), but how she’s finally prioritizing email to connect with readers beyond social media algorithms. PLUS, we have a full-on coaching chat about selling to her audience, using an evergreen nurture sequence in Flodesk, and ways she can make more money from her email list.
You don’t need to have email all figured out before you start. Sophie’s experience is proof that you can create an email strategy that grows with your business — even 3 kids, 1 cookbook, multiple courses, a membership, and hundreds of recipes later.
In this episode, you’ll learn about:
- Why Sophie ignored email marketing for years and what finally changed her mind about giving it a chance
- How experimenting with new content, opt-ins, and email strategies keeps her audience engaged (and herself excited about her work!)
- The technical how-tos to finally start your own long-term nurture sequence in Flodesk
- Strategies for selling to your list and what you can include in EVERY email to make sure they know how to buy from you
- How hiring help felt scarier when traffic dropped and what she’s doing to diversify her income
About Sophie
Sophie Sadler, homeschooling mom of 3, cookbook author (her first book is publishing this year), online course creator, German food blogger and content creator based in Kansas City.
CONNECT WITH SOPHIE:
Sophie’s Website
3-Day Eat Like a German Email Challenge
Sophie’s Instagram
RESOURCES MENTIONED:
Free Mini Coaching Call Application
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About Allea
Allea Grummert is an email marketing strategist & conversion copywriter who helps bloggers make a lasting first impression through automated welcome & nurture sequences. She helps her clients create strategic email sequences that engage email subscribers, build brand loyalty and optimize conversions for sales and site traffic.
Looking for more ways I can help you?
Book a free call with me (no-pressure zone, promise!) and we’ll chat more about what would benefit your business most in this season.
If you’re not welcoming new subscribers and pointing them in the direction of your best, most beloved content — or you feel like the one you have isn’t doing the trick — it’s time we fix that. Use this free 5-part framework to make a meaningful & lasting first impression as you write your first welcome sequence for new email subscribers!
Is Your Welcome Sequence Making a Lasting First Impression?
