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Growing Your List Isn’t Enough (You Have to Keep Them Too) with Elli Runkles
Episode Summary:
How do we get subscribers to stick around?
In this episode, I’m joined by Elli Runkles — business strategist, mindset coach, and co-founder of Supported CEO — to talk about what it actually takes to turn new subscribers into loyal readers (and buyers).
From evergreen emails to intentional post purchase onboarding, Elli shares the system she’s built to warm up cold leads, make emails easier to send, and let an automated nurture sequence do half the weekly marketing heavy lifting. You’ll also get a peek behind the curtain of her email-based membership — a low cost, high value offer that delivers content to members on autopilot — plus her take on using AI to write emails without sounding like a robot.
In this episode, you’ll learn about:
- A peek inside Elli’s paid, email-based membership and how it’s delivered automatically each week
- Why growing your list through Facebook ads or social media isn’t enough if you don’t have a plan to nurture them
- How weekly evergreen emails can keep cold leads engaged and promote your offers over time
- The key connection between your free content and what subscribers do after they spend “their first dollar” with you
- Why real life conversations with your audience are your best email content ideas
- How she uses AI as a second draft editor to organize written content without losing her voice
About Elli
Elli is a business strategist and mindset coach who has worked behind the scenes of hundreds of online businesses, helping clients with their messaging strategy, funnel optimization, and launches. As the Co-Founder of Supported CEO, Elli empowers entrepreneurs to make business decisions that are rooted in self trust, in alignment with their values, and that create sustainable success in both their lives and businesses. Her work supports clients in breaking free from external pressure and creating businesses that feel authentic and true to themselves, without sacrificing results or their personal wellbeing.
CONNECT WITH ELLI:
Supported CEO
CEO Journal Club
The Recalibration Journal
Instagram
RESOURCES MENTIONED:
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About Allea
Allea Grummert is an email marketing strategist & conversion copywriter who helps bloggers make a lasting first impression through automated welcome & nurture sequences. She helps her clients create strategic email sequences that engage email subscribers, build brand loyalty and optimize conversions for sales and site traffic.
Looking for more ways I can help you?
Book a free call with me (no-pressure zone, promise!) and we’ll chat more about what would benefit your business most in this season.
If you’re not welcoming new subscribers and pointing them in the direction of your best, most beloved content — or you feel like the one you have isn’t doing the trick — it’s time we fix that. Use this free 5-part framework to make a meaningful & lasting first impression as you write your first welcome sequence for new email subscribers!
Is Your Welcome Sequence Making a Lasting First Impression?
