How Price of Avocado Toast Finally Got Email Marketing Off Their Plate (And Grew Their List by 400%)

“The work that I got from Duett would’ve taken me years to compile. It would’ve taken me so long. It saved me so much time, so much money.”

– Haley Brown-Woods, co-founder of Price of Avocado Toast

Price of Avocado Toast is a successful financial coaching business helping people build wealth through smart money decisions. But when it came to email marketing? Founders Haley and her husband, Justin, were sitting on 300 email addresses, doing absolutely nothing with them.

But they needed to. They needed to grow. They needed to scale and use email more efficiently.

Sound familiar?

Where things stood before Duett

Here’s the thing: Haley was already killing it as a financial coach. She knew her stuff. But email marketing? That felt like learning a completely different business.

“I feel like I had to learn an entire different part of my business while also learning the tech, while also learning the marketing,” Haley explains. “And quite frankly, I just didn’t want to do all of that on my own.”

Plus, their manual processes were becoming a bottleneck. During program launches, Haley would get overwhelmed managing 30+ applications, sending individual emails, handling all the communication herself.

“It made me not want to do those big launches,” she says.

With Justin joining the business full-time, they needed systems that could scale without Haley becoming an email marketing expert overnight.

The audit gave us everything we needed to move forward

Here’s the thing about the Duett Debut: we don’t guess what your audience wants. We ask them.

Our audience survey gave Haley incredible insights into her ideal clients. “They put all the data together and [created] the most beautiful thing that I have ever seen. And it had our ideal client right there in front of us,” Haley says. “That’s something that I think can take years for people to compile. And we had that done for us.”

Here are direct quotes we gathered when surveying the Price of Avocado Toast audience:

Then we built the complete email marketing system:

✓ Welcome sequences that actually welcome people properly

✓ Nurture sequences that build relationships

✓ Sales sequences for launches and promotions

✓ Automated client onboarding (goodbye, manual emails!)

The best part? Everything runs automatically in the background. “They think we are writing them their emails,” Haley says about her clients. The personal touch is there, but without the time drain.

And that’s exactly what the Duett Debut is designed to do: get “email marketing” off your plate so you can focus on creating amazing, resourceful content that your subscribers can’t wait to binge.

The results speak for themselves

“It was hands down the best financial decision we invested in for our business.”
– Haley Brown-Woods, Co-founder of Price of Avocado Toast

Here’s what happened:

Email list growth: 300 → 1,500 subscribers (that’s 400% growth!)

Open rates: Consistent 45-50% across all emails

Client onboarding: Completely automated (no more manual overwhelm)

Revenue growth: $48k in additional revenue after email coaching

But the real win? “My husband joined me full-time two years ago, and I think if we hadn’t invested in Duett, I honestly think he would’ve probably gone back to his teaching job.”

The email marketing foundation gave them the confidence and systems to build a sustainable business that supports their family.

Plus, “I feel so much stronger in my marketing skills across the board. I feel like this has translated beyond just writing emails.”

Why this approach works

“Someone else is a master of this task. Someone enjoys it. They’re going to make it so much easier for you,” Haley says.

That’s exactly why we do what we do. You’re already an expert at what you do. Whether that’s financial coaching, food blogging, or any other content creation. Why spend months (or years) trying to become an email marketing expert too?

Our job is to handle the email marketing so you can focus on what you do best.

Ready to finally get email marketing off your plate?

The Duett Debut is our signature done-for-you email marketing system that turns your email list into a traffic and revenue driver — without the overwhelm. Book a free no-pressure call here and let’s chat about how we can help you save time and headaches with email!