Oh hey there, I′m glad you're here!
Why You Need Email in an Ever-Changing Social Media Landscape with Amelia Hruby
Episode Summary:
If you’ve ever thought, “I know I should be doing more with email, but where do I even start?”—this episode is for you!
I’m stepping into the guest chair for this episode, where I had an amazing conversation with Amelia Hruby about why email marketing is the most powerful, and long-lasting tool in your business toolbox.
I originally recorded this conversation for her podcast Off the Grid, a space for small business owners who want to leave social media without losing all their clients. While I personally still use social media, I also believe in building an email strategy that works no matter what platform changes come our way.
In this episode, I break down why email is the most reliable way to connect with your audience (even in a world of social media and ever-changing algorithms), how to make it easier with automation, and ways to build meaningful relationships—without it feeling like a chore.
Whether you’re looking to grow your list, simplify your email strategy, or just feel less stressed about marketing, this episode is packed with insights to help you make email work for YOU.
In this episode, you’ll learn about:
- Why email is algorithm-proof and isn’t going anywhere (unlike social media platforms!)
- How email builds long-term relationships and keeps your audience engaged
- The power of segmentation—so your subscribers get the right message at the right time
- How automation can save you time and make your email marketing way easier
- Why email creates space for meaningful conversations with your audience
About Amelia
Amelia Hruby is a feminist writer, podcaster and producer with a PhD in philosophy from DePaul University. Over the past decade, she’s been a university professor, a community organizer, and a radio DJ.
Now, she is the founder and executive producer of Softer Sounds, a feminist podcast studio that supports women and nonbinary small business owners in creating purposeful, powerful podcasts.
Since leaving social media in April 2021, she’s also launched Off the Grid, a podcast about leaving social media without losing all your clients. On the show she interviews business leaders and former influencers, and shares stories, strategies and experiments for growing your business with radical generosity and energetic sovereignty.
CONNECT WITH AMELIA:
Subscribe & leave a review!
If you enjoyed this episode, you can show your support by leaving a review, subscribing, or sharing your biggest takeaways on your Instagram story! Just remember to tag me @alleagrummert so I can see it.
Subscribe on Apple Podcasts or Spotify
About Allea
Allea Grummert is an email marketing strategist & conversion copywriter who helps bloggers make a lasting first impression through automated welcome & nurture sequences. She helps her clients create strategic email sequences that engage email subscribers, build brand loyalty and optimize conversions for sales and site traffic.
Looking for more ways I can help you?
Book a free call with me (no-pressure zone, promise!) and we’ll chat more about what would benefit your business most in this season.
More like this!:
If you’re not welcoming new subscribers and pointing them in the direction of your best, most beloved content — or you feel like the one you have isn’t doing the trick — it’s time we fix that. Use this free 5-part framework to make a meaningful & lasting first impression as you write your first welcome sequence for new email subscribers!
Is Your Welcome Sequence Making a Lasting First Impression?
