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Increase Email Conversions Using Personalization with Brennan Dunn
Episode Summary:
What if you could make your emails feel like they were written just for each of your subscribers? That’s exactly what today’s guest, Brennan Dunn, is a pro at. Brennan is the founder of RightMessage, author of This Is Personal: The Art of Delivering the Right Email at the Right Time, and a true personalization wizard. His innovative tools — created by his genius mind as a developer — help creators and businesses deliver highly relevant, high-converting emails without needing a team of developers or copywriters.
In this conversation, Brennan shares how personalization can lead to increases in sales conversions from email and sales pages. We break down what “personalization” really means, how tools like RightMessage simplify the process, and why small tweaks (like a tailored headline) can make a world of difference in your email and website engagement.
This is a conversation I’ve been looking forward to having with Brennan for months, and I’m so glad I get to share it with you!
In this episode, you’ll learn about:
- How RightMessage helps businesses collect and use subscriber data to deliver hyper-relevant, personalized content
- The types of data you can use to personalize emails and websites — from quiz results to website behavior tracking
- Real-world examples of creators using personalization to increase their sales and engagement (with astonishing success!)
- Why you don’t need to be a developer or copywriter to implement advanced email personalization
- Brennan’s predictions for the future of email marketing (including why personalization is here to stay)
About Brennan
Brennan Dunn helps companies stop treating everyone like the same person online. As the founder of RightMessage, he’s built software that lets businesses personalize their websites and their email marketing. His book, “This Is Personal”, dives into what he’s learned about marketing to people like actual humans instead of faceless leads.
When he’s not helping brands get better at talking to their audiences, you can find him sharing what works (and what doesn’t) in personalized marketing.
EPISODE RESOURCES:
CONNECT WITH BRENNAN:
- RightMessage
- Email: brennan@rightmessage.com
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About Allea
Allea Grummert is an email marketing strategist & conversion copywriter who helps bloggers make a lasting first impression through automated welcome & nurture sequences. She helps her clients create strategic email sequences that engage email subscribers, build brand loyalty and optimize conversions for sales and site traffic.
Looking for more ways I can help you?
Book a free call with me (no-pressure zone, promise!) and we’ll chat more about what would benefit your business most in this season.
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