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Using Events to Grow Your List and Build Community with Deanna Seymour
Episode Summary:
Leveraging networking for list growth? Heck yes!
I got to chat with Deanna Seymour, the founder of The Playhouse — a creative, community-driven space for freelancers and solopreneurs to connect, share their expertise, and grow together — about how she uses events to get visible and grow her email list (and paid membership).
We talk about how Deanna promotes these events and how they lead to email list growth — with a special on-the-interview coaching strategy session with yours truly (that’s me, Allea Grummert) to help ensure she’s welcoming her new subscribers, inviting them to her membership, and onboarding new members to keep them happy and coming back for more!
In this episode, you’ll learn about:
- How Deanna brings people together through events that feel natural and engaging (and why there are no replays!)
- Why collaborations have been key to building her community and email list
- The simple automation she can set up to tag event registrants and trigger a sequence to welcome them to her list
- How to prevent current members from getting unnecessary emails while still nurturing new leads
- The small but impactful email tweaks that make simple emails more engaging
- Ways to make visibility and networking feel more comfortable, even if you’re thinking, “it’s not my thing”
About Deanna
Deanna Seymour is the found of The Playhouse: a grassroots business-building collective for creative freelancers and solopreneurs. It’s a fun, dynamic platform, where you’ll find your people, amplify your visibility, and build a steady pipeline of leads and opportunities through community collaboration.
With a mix of humor, empathy, and real talk, Deanna helps the folks feel more comfortable in their own skin so they can have fun growing a sustainable business while connecting with their perfect-fit clients.
When she’s not hosting a Pop-Up Networking Party or Coworking, she’s probably making GIFs, hangin’ with her fam, or sneaking in some Bravo shows!
EPISODE RESOURCES:
- What’s Your Visibility Vibe? Quiz: jointheplayhouse.com/quiz
CONNECT WITH DEANNA:
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About Allea
Allea Grummert is an email marketing strategist & conversion copywriter who helps bloggers make a lasting first impression through automated welcome & nurture sequences. She helps her clients create strategic email sequences that engage email subscribers, build brand loyalty and optimize conversions for sales and site traffic.
Looking for more ways I can help you?
Book a free call with me (no-pressure zone, promise!) and we’ll chat more about what would benefit your business most in this season.
If you’re not welcoming new subscribers and pointing them in the direction of your best, most beloved content — or you feel like the one you have isn’t doing the trick — it’s time we fix that. Use this free 5-part framework to make a meaningful & lasting first impression as you write your first welcome sequence for new email subscribers!
Is Your Welcome Sequence Making a Lasting First Impression?
