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And if you're on the hunt for some top-notch email marketing strategy and conversion copywriting tips - you've come to the right place!
You worry no one will like you.
Making conversation is haaaard.
Did you just say “hey” to six different people and no one responded?
It’s a timid place to start, a humble one. You WANT to connect with people — you have big goals and you know email marketing will help you get there — but you also don’t love the idea of feeling like a hot fool talking to a brick wall.
You have to start somewhere. Even Amy Porterfield started here once.
As early as possible.
That’s right… you don’t have to wait until you’ve hit mastery.
You have value to share, right where you are.
And you don’t have to wait until you get a “big” audience.
Big things can happen with small lists, so use this time to learn and connect with who’s with you right now.
You don’t have to wait until you have a product or service to sell.
Whether you have products or services for sale just yet, every email allows you to “sell” something — a mindset change, ideas to inspire, the offer of community, the ability to learn and grow — to transform the lives of your readers.
Keep your expectations — for yourself, your schedule and your goals — manageable.
When I was a straight-up hobby blogger — writing from coffee shops at 9pm on a Wednesday night — I knew the value of consistency, both for myself as a creator and for my audience to hear from me regularly. I set a goal of creating two blog posts and sending out two emails to my list every month.
Start small, so you can be consistent. Consistency is more valuable to both you and your audience — you’re less likely to burn out, and your audience will appreciate that 🙂
This may sound restraining, but in fact, having clear parameters to work within will allow you to narrow in and provide detailed advice, inspiration for a particular type of person or life stage, or teach on your unique approach on a topic.
Sometimes having too big of a picture makes it HARDER to know what to write because you don’t know who you’re writing to and exactly how you want to help them make positive change.
You could also tackle many weeks’ worth of emails in bulk by batch writing, if you prefer. Whatever floats your boat.
Add “write my weekly email” to your calendar as an event that you can’t pass up. Invest this time in to practice your writing skills and how you’ll share your message with readers.
At the very least, set up a welcome sequence for all new subscribers. This can be a few automated emails you write in a couple of hours to start (remember, emails are easy to edit later!).
Check out these related blog posts for more details on how to create YOUR first welcome sequence:
This will give you peace of mind that your new subscribers are welcomed from the get-go, even if your regular broadcast emails are only sent twice a month.
Though it seems like there’s little to gain from writing to such a small audience at first, you’re building a foundation for your brand.
As you get started, writing to your list requires you to get your feet wet and step outside of your echo chamber to share your creativity with the world! Be brave. Trust that you’ll get the hang of it soon — and people will love it.
If you’re not welcoming new subscribers and pointing them in the direction of your best, most beloved content — or you feel like the one you have isn’t doing the trick — it’s time we fix that. Use this free 5-part framework to make a meaningful & lasting first impression as you write your first welcome sequence for new email subscribers!
FYI : I sometimes talk about and link to tools, sites, books, and resources that I LOVE. Sometimes those companies give me a little gift for sharing if you choose to purchase something through my affiliate link. I promise to be straightforward with you and to only share things I personally use and would vouch for 100%.
Join us for the next email marketing roundtable, a free live event where we'll clear up any confusion you have around email marketing — so you can get your message in front of your audience, engage subscribers, and optimize conversions for sales and site traffic.
We’re Duett, an email marketing agency specializing in email strategy, email copywriting, and email automation setup with a special place in our heart for bloggers (especially those who make delicious food). If you’re a content creator craving to authentically connect with your audience so you can build lasting relationships, increase site traffic, and put your best offers forward — Let’s Duett!