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Using Email to Create Conversations with Tara Bench of Tara Teaspoon
Episode Summary:
What does it look like to treat your blog like a magazine and your emails like a conversation?
In this episode of Happy Subscribers, I’m chatting with Tara Bench — known online as Tara Teaspoon — a seasoned food editor, cookbook author, and blogger who has worked for brands like Martha Stewart Living and Ladies’ Home Journal before launching her own online platform.
While Tara never planned to be a blogger, she’s built a thriving content business — and today, she’s getting strategic with how she uses email marketing to connect with her audience, drive traffic, and increase revenue. From workflows to welcome sequences, she’s testing new ideas (including sending 4–5 emails a week!) and making email work for her business.
Whether you’re just getting started with email or looking to make yours more personal, impactful, and efficient — this episode is packed with inspiration and practical tips you can use right away.
In this episode, you’ll learn about:
- The specific strategies Tara uses to grow her email list — including collaborations — and which forms she STOPPED using
- The mix of short + long emails she sends each week (and why variety works!)
- The systems she uses to plan her email content around seasons and holidays
- Why she doesn’t worry about repeating content — and how that’s actually a smart subscriber strategy
- How Tara mixes personal storytelling and professional content to create emails her readers love
- Tips for writing ahead and building authentic relationships — even when you’re not writing in real time
About Tara
Tara Teaspoon, as she’s affectionately known to her followers and friends, shares expertise, and elevated everyday recipes that are approachable and impressive, on her website.
Tara is a seasoned food editor, talented recipe developer, and entertaining expert behind the lifestyle brand Tara Teaspoon.
Tara has worked in the food industry for over 25 years, creating recipes and articles, and food styling for magazines, books, television, and advertising. She spent many years as a food editor for Martha Stewart and Ladies’ Home Journal magazine. She has appeared on numerous television shows including The Today Show, The Drew Barrymore Show, Martha Stewart Living, and The Food Network.
She has two published cookbooks that encourage the creative expression and confidence in cooking and entertaining. And Tara is committed to bringing her professional kitchen knowledge and approachable, impressive recipes to readers’ homes.
CONNECT WITH TARA:
- Tara’s website
- Follow Tara on Instagram
- Tara’s cookbooks
Subscribe & leave a review!
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About Allea
Allea Grummert is an email marketing strategist & conversion copywriter who helps bloggers make a lasting first impression through automated welcome & nurture sequences. She helps her clients create strategic email sequences that engage email subscribers, build brand loyalty and optimize conversions for sales and site traffic.
Looking for more ways I can help you?
Book a free call with me (no-pressure zone, promise!) and we’ll chat more about what would benefit your business most in this season.
More like this!:
If you’re not welcoming new subscribers and pointing them in the direction of your best, most beloved content — or you feel like the one you have isn’t doing the trick — it’s time we fix that. Use this free 5-part framework to make a meaningful & lasting first impression as you write your first welcome sequence for new email subscribers!
Is Your Welcome Sequence Making a Lasting First Impression?
