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Kit or Substack? How to Pick the Right Email Marketing Platform with Becky Mollenkamp
Episode Summary:
“What do you actually want your email list to do for you and how do you want to show up for them?”
– Becky Mollenkamp
Let’s be real: choosing an email platform can feel like a techy tug-of-war. Do you pick a platform built for list growth and discoverability (like Substack)?
Or do you stick with a tool designed for long-term sales and automation (like Kit)?
In this episode of Happy Subscribers, I’m joined by feminist business coach and serial podcaster Becky Mollenkamp — who uses both Substack and Kit — to help you think more strategically about which platform actually works for you, your audience, and your business goals.
Tune in to get a true “inside look” at the what and why between these two competing platforms!
In this episode, you’ll learn about:
- Why Becky left Kit for Substack and why she came back to Kit later
- The hidden downside of paid newsletter models (and what no one’s really telling you)
- What makes Substack feel more like social media than email marketing
- Why you don’t have to use every bell and whistle of an email platform to “make it worth” the cost
- How to define success for your email list (no matter which platform you choose) based on the content and goals of your business
About Becky
Becky Mollenkamp (she/they) is a feminist business coach for service-based business owners ready to make the leap from solo provider to CEO of a team of consultants. She serves as sounding board and guide as they determine how to grow a bigger business that doesn’t replicate toxic capitalism. Learn more about Becky at beckymollenkamp.com.
CONNECT WITH BECKY:
Becky’s Website & Email List: beckymollenkamp.com
Feminist Founders on Substack: feministfounders.substack.com
Assigned Reading on Substack: assignedreading.substack.com
Feminist Podcasters Collective: feministpodcasterscollective.com
RESOURCES MENTIONED:
Email Strategy Playbook
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About Allea
Allea Grummert is an email marketing strategist & conversion copywriter who helps bloggers make a lasting first impression through automated welcome & nurture sequences. She helps her clients create strategic email sequences that engage email subscribers, build brand loyalty and optimize conversions for sales and site traffic.
Looking for more ways I can help you?
Book a free call with me (no-pressure zone, promise!) and we’ll chat more about what would benefit your business most in this season.
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Is Your Welcome Sequence Making a Lasting First Impression?
