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Why the ‘Just Blog and Pray’ Strategy Is Dead (And What’s Working Instead) with Mike Zielonka
Episode Summary:
Is blogging dead?
That might be a spicy question but it’s exactly where Mike Zielonka and I started in this week’s episode of Happy Subscribers.
Mike helps online creators get seen, get clicks, and get paid — and he’s got strong opinions on why many creators are still following outdated strategies… and what to do instead.
Whether you’re writing newsletters, publishing recipes, or promoting digital products, this episode is a reminder that your content strategy needs to evolve with how people behave online and that includes how they interact with your emails.
If you’re feeling stuck in “blogger” mode, and you know you need to level up how you think about your business, this is your nudge to think and act like a creator — one who’s willing to try new things, track what’s working, and show up with a renewed purpose.
In this episode, you’ll learn:
- Why the “just blog and pray” strategy doesn’t work anymore
- How email fits into your content flywheel and what it looks like when done right
- Why email is where the magic happens for building trust, engagement, and revenue
- What AI tools can help with and where they fall short (with examples)
- The importance of a hook and how to make your content more scroll-stopping online
About Mike
Mike serves as a Fractional COO for Creators. He collaborate with organizations and creators to build to fulfill special projects and share his expertise as a consultant and coach.
In his free time, he attempts to catch fish, cheer on the Green Bay Packers, and eat pizza 🍕 (like a lot of pizza…with extra cheese, sausage, and fresh mushrooms).
CONNECT WITH MIKE:
Instagram
Website
RESOURCES MENTIONED:
Grok by xAI
Gemini (Google’s AI tool)
TypingMind
Duett Free Resources
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About Allea
Allea Grummert is an email marketing strategist & conversion copywriter who helps bloggers make a lasting first impression through automated welcome & nurture sequences. She helps her clients create strategic email sequences that engage email subscribers, build brand loyalty and optimize conversions for sales and site traffic.
Looking for more ways I can help you?
Book a free call with me (no-pressure zone, promise!) and we’ll chat more about what would benefit your business most in this season.
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