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From New Email List to Booked Out Coaching Program with Kayla Burton
Episode Summary:
The way this episode SURPRISED me… 😮
Kayla Burton — food blogger, food blog coach, and kind-hearted tech tutorial queen — joined me on Happy Subscribers, and y’all, I’ve got to spill the beans: She nurtured her email list weekly for two years with massively helpful, no-fluff content helping other food bloggers. Then she launched her first webinar… and ended up with THIRTY new coaching clients. (Yes, THIR-TY!)
If you want a real-life example of a two-year commitment to value, consistency (well, mostly!) and connection — this conversation with Kayla will be encouraging with practical tips for your own journey with email marketing.
My favorite takeaway?
When you genuinely care about your audience and help solve their real problems — with consistency and generosity — the results show up in relationships and revenue.
Kayla’s story is proof that thoughtful, helpful emails don’t just build trust… they build a loyal, engaged community that’s excited to learn from you.
In this episode, Kayla shares:
- What she’s learned from sending newsletters for 2+ years — including 6 of her favorite personal lessons
- Why she was nervous to send emails at first — and what’s changed to boost her confidence in a way that makes it easier
- How she’s used her newsletter to find her voice and confidence as a thought leader in the food blogging industry
- How community building actually happens through email marketing
- Why you don’t need anything fancy to grow a thriving, newsletter list of dedicated fans
About Kayla
Kayla Burton is the founder of Broken Oven Baking and Food Blog Coaching. She launched her food blog in 2020 with little knowledge about websites, but quickly learned & implemented strategies that let her go full-time & join a premiere ad network within 2 years!
Kayla consistently gets over 100,000 monthly pageviews on her blog, even after slowing down to focus on helping other food bloggers grow their businesses! Since 2023, she’s coached 75+ clients, audited dozens of food blogs, and has helped more than 800 creators through her free resources.
She loves connecting with others & giving back to the food blogging community, which is exactly the kind of authentic relationship-building that makes email marketing so powerful!
CONNECT WITH KAYLA:
Instagram
RESOURCES MENTIONED:
Free 5-Day Food Blog Foundations Email Course
Email Strategy Playbook
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About Allea
Allea Grummert is an email marketing strategist & conversion copywriter who helps bloggers make a lasting first impression through automated welcome & nurture sequences. She helps her clients create strategic email sequences that engage email subscribers, build brand loyalty and optimize conversions for sales and site traffic.
Looking for more ways I can help you?
Book a free call with me (no-pressure zone, promise!) and we’ll chat more about what would benefit your business most in this season.
If you’re not welcoming new subscribers and pointing them in the direction of your best, most beloved content — or you feel like the one you have isn’t doing the trick — it’s time we fix that. Use this free 5-part framework to make a meaningful & lasting first impression as you write your first welcome sequence for new email subscribers!
Is Your Welcome Sequence Making a Lasting First Impression?
