From Followers to Customers: How Melissa Creates Food Content That Converts

Allea Grummert (00:12)

Hey there, welcome to Happy Subscribers, a podcast that explores how bloggers and content creators can create more purposeful relationships with your audience through email marketing. I’m Allea Grummert email marketing strategist, copywriter, email platform expert, and founder of the done for you email marketing agency, Duett I started as a personal finance blogger in 2016 and have since helped hundreds of bloggers and creators like you maximize your email marketing for more impact, more traffic, and a better connection with your subscribers.

Be prepared for some advanced email talk, as well as tactical tips to help get your valuable content into the hands of your audience faster and easier. I’m excited you’re here, so let’s do it. We can create a deeper, more meaningful connection with the community you love and serve through email. Welcome to week one of the foodie email series 2026. Today I get to introduce you to one of my close friends, Melissa Rose of Melissa Rose Design fame, or as I like to call her Melissa Fallon. I realize not everyone knows her last name, going by Melissa Rose. But Melissa is a graphic designer and a baking addict. She is the woman behind Design Eat Repeat and the author of One Crafty Pan. She is a fellow Midwestern girl at heart. She’s from Iowa and now lives just outside of Nashville, only 45 minutes from my house. Nobody asked, but just so you know, ⁓ that’s very close to me and I love it. Her work and recipes have been featured in Better Homes and Gardens, Country Living, Eating Well, and BuzzFeed, as well as in social media collaborations and national campaigns for beloved food brands like Wilton, Bob’s Red Mill, and Walmart. Melissa has said that she has loved baking and crafting since I could reach the counter, and today, she gets to share both of those passions by creating colorful, approachable desserts and creative resources for home bakers. She was actually a client of mine a few years ago. Clients turned friends ⁓ and now neighbors. So back then we worked together on setting up her welcome and nurture sequence automations. And then most recently, whilst trapped in her house during an ice storm, she was my safe haven during the Nashville storms in January. Since then, we’ve been able to collaborate on some cool ways to promote her cookbook and her membership to our existing audience. And so Melissa, really excited to talk about all of this today. Welcome to the show.

Melissa Fallon (02:31)
Thank you. That was quite the introduction. I’m honored. I’m honored to be here officially on the Happy Subscribers’

Allea Grummert (02:33)
Wow, Pretty sure the last time I asked, she was like, I’m recovering from launching a cookbook. And I was like, that is fair.

Melissa Fallon (02:47)
Yeah, like a whole year of burnout recovery. So we’re back 2026 back in action.

Allea Grummert (02:52)
We’re so back. Hot and fresh. back. ⁓ Okay, well, tell people. I mean, you are known in the blogging, the food blogging space as a designer ⁓ and then also as a baking blogger and content creator. But where do you create your content and where do feel like you best connect with your audience? So curious.

Melissa Fallon (02:55)
You’re so back. Yeah. Ooh, OK, that’s a good question. I would say right now my most like connection that I have with my audience is through my Facebook group and through Instagram. So that’s really what I’m focusing on right now. I did TikTok, I don’t know, it’s probably like four or five years ago at this point and really grew that channel. But I’ve kind of let off my foot off the pedal. don’t know what that term is. I always mess that up of, yeah, taking a break from TikTok. I didn’t feel like there was as much traction in terms of getting people over to the website. ⁓ When I first started TikTok, it had like a nice little whisk app that people could go to the website. And now there’s just not as many easy ways. It doesn’t, you can’t integrate it with like Grocery’s List or anything. So yeah, I focus mainly on Instagram right now. ⁓ And then of course, building on my email list ⁓ and just trying to be more consistent with that is a big goal for this year. I also started doing more Facebook stuff ⁓ over Christmas and grew that like a bunch. So yeah, that’s kind of where I’m focusing on right now. And yeah, I’m excited to talk about all the email stuff that we’ve been doing, especially over our ice storm. Allea got me into Kit and I feel very empowered now to do all of the fun conditional things.

Allea Grummert (04:54)
I loved it. It was great. Like, Melissa housed me and fed me. Like, for being, you know, not able to live in my house for five days with no power, I had a very soft landing at Casa de Melissa. ⁓ She’s like, come here and I will give you homemade sweet treats. And I was like, I’ll be right there. And I will stay for five days with my cat and her dog. But from the couch, it was great. She helped me so much prepare for a conference back in January leading up to it, because she was just like a whiz of a designer. She’s like, here’s your backdrop. And I was like, my gosh, how much money do I owe you? So I feel like I was able to kind of pay her back by sitting there showing her kit and cleaning up old tags and getting rid of the TikTok stuff that doesn’t matter. And so it’s been a very productive time from the couch. I’m curious if you could kind of walk through with people, if we could talk through like why I went, what was my wines when you first reached out to me as a client, like what was it about email that you knew it was worth investing in getting a welcome and a choice, a sequence automation set up. Do you remember?

Melissa Fallon (06:01)
Mm hmm. Yeah, I’m trying to think back to when that was. I think it was when I had really grown on TikTok. And so I was putting a lot of time into that, probably 2022 ish ⁓ at this point. And so I had grown a good community on there, but I felt like I was missing a big opportunity to keep interacting with them through email. And so ⁓ that was the time I think I reached out to you okay, I want to create a welcome sequence and nurture sequence and really just, you know, I had nothing to sell at that point. It was really just to build that connection, tell people, you know, my story, my background, and really just start to nurture that relationship because I felt like for a long time in blogging and on social media, you know, I’ve been doing this for, I don’t know, 15 years now kind of took a backseat of I didn’t want to be on video. I didn’t want to show my face much. I was very much a behind the scenes person for most of the blogging journey up until four years ago. ⁓ And so I just felt that strong pull that I needed to come on here, show my face, show my personality, and email was a good way to do that outside of social media. I thought a bit more of like hand in hand, you know, grow the social, but you can also nurture and grow the list so that if I did want to do a cookbook or some kind of product down the line, I would have access to those people. And of course they always say like, you know, you don’t own your social media if that goes away. And I feel like TikTok has been threatening to shut down for literally six years. And so that was also probably a driving force of I gotta do something so that if this goes away, I don’t lose all of these people.

Allea Grummert (08:05)
And I remember to just getting to hear what you wanted people to feel like with your recipes. It just really stood out to me because it wasn’t, I don’t know, you knew your brand so well and how you wanted people to feel. But I do remember like logistically being like, do people know that I have a website? Can I send them back to the recipes? Do they know that there’s more than just what I’m sharing on this one TikTok, that there are other things? ⁓ But yeah, as far as your brand story goes, that really stood out to me. And I just remember you wanting to make sure that people knew that your recipes were easy and super approachable. And that sounds so simple, but at the time it was like you could have gone in any direction. And that stood out to me.

Melissa Fallon (08:51)
Yeah. Yeah. And at that time, too, I was still focusing more on printables. And it’s funny because I feel like I’m kind of getting back into that now. I took a good break from that. Just, you know, when everybody’s focused on SEO and printables weren’t what was driving the traffic, ⁓ I kind of stepped away from doing a lot of those new ones. And the Crafty Bakers Club kind of helps like bring that back and it’s something I’m passionate about. I love designing treat packaging and all of that fun stuff. And I think through my cookbook, which is called One Crafty Pan, it also kind of reignited that passion of, okay, there are a lot of people out there that love to make their treats look all cute and how can we do that in a really easy and approachable way? And so I wanted to rework some of the welcome sequence and the nurture sequence to just update on what I focus on now. Because at one point, I had taken out some of the printables. I was like, I don’t really want to focus on that in the email series. And now it’s still on my to-do list to kind of refine some of the nurture sequence to just reflect what I feel like the brand has evolved into.

Allea Grummert (10:11)
Well, and like, I remember one whole email being about like, like, do you ever have a friend you just like want to, who just needs a warm treat? Who just needs like a homemade, like loaf of bread? And like that being a whole email, and like, here’s the here’s the principles that go with it that you can put with it, just giving you space to write something personal and deliver it. And so you did you you’ve always had this mix of the design and the actual baked good as well. And so I’m really excited that you have this membership now. Do you want to tell people what this membership is now that we’ve teed it up?

Melissa Fallon (10:50)
Yes. Yeah. So it’s called the Crafty Bakers Club. And right now it’s through the Grocers List membership that they launched recently. And essentially what it does is it takes the ads off the site if they sign up and then it also gives them access to essentially what I’m calling like the membership’s portal. And so it’s like in simplest terms, it’s a page on WordPress that’s gated for those members. And it gives them access to a bunch of exclusive printables and they’re really focused around baking. And so yeah, I’m really excited about the membership and also just give everybody another space to connect on all their little crafty hopes and desires.

Allea Grummert (11:36)
And then like, it’s fun because this also brings to the surface in your audience who’s really invested in like this part of baking and gifting, which is just so unique. You’re like, you’re not just baking for your family, you’re baking with this intention. And so how have you, what are some of the different messaging elements that you’ve kind of brought out to try and attract who those people might be?

Melissa Fallon (12:06)
Mm-hmm. That’s what I feel like I’m working on. So we just launched the membership in January, I believe. ⁓ And I’ve kind of been toying back and forth of like, what is the messaging for this ad-free membership? Is it the ad-free part of it or is it the, you know, come craft, get free printables, unlock exclusive things? And so feel like I’m still kind of working on that. But I think this series this month will help attract a lot more of those people of, yes, here’s a recipe. Here’s a Brownie mix recipe and here’s a really cute label for it. And that’s kind of my strategy for growing the membership is really just social media marketing. And of course, email, trying to get people exposed to the membership through like the welcome sequence and different weekly emails and that kind of thing. But yeah, I feel like there’s so much opportunity there to reach people even through like meta ads. I haven’t explored those yet, but it’s only a $2.99 a month membership. And so I feel like there’s a lot of people that would love to have these printables and have this access to these recipes. It’s like how to reach them. that’s my challenge this month. I feel good about the direction I’m headed with the mixes and just try to naturally incorporate it into my content so it feels like a natural like path of, yes, I want to do this and here’s the printable to make it super easy.

Allea Grummert (13:49)
So with the dry mixes, the pre-made mixes for brownies and whatnot, so sharing that on social and here’s the thing, are you just pitching them directly to join the membership, like in for $3, $2.99 this month, you can get access or do you have a little funnel set up?

Melissa Fallon (14:08)
So that’s my task for today, actually, to figure out what path do I want because there are so many cool things on Grocery’s List now where you could just send them to a kit landing page. You could integrate it with their new advanced whatever. know this kind of sounds like an ad for Grocery’s List, but they worked really well for me. ⁓ Where they have to sign up through that automation directly on Instagram to get the freebie think what I’m to do is essentially have them give me their email and it’s like, okay, if you want this recipe for the brownie mix and you want this, the link to my printable, ⁓ yes, give me your email and I will send you that link over. So it’s going to be, I think a sequence and kit that will just send them that one email and it’ll link to the Crafty Bakers Club of like if you want this printable to make it super easy to make this brandy mix and gift it, join my membership. I mean, it’s cheaper than if I were to sell this printable. And I think what I’m going to do is essentially delay putting those printables in the shop. So if you want it now in the Crafty Bakers Club, you can get it now. If not, it’ll be available in 60 days.

Allea Grummert (15:32)
Because you have it where people can buy individual printables as well.

Melissa Fallon (15:36)
Yeah, I’ve experimented with that. ⁓ And I mean, there’s like a few sales that trickle in from that of, I’m trying to think of the one I did recently. I think it was the vanilla extract labels that I did over Christmas. I that was actually before Crafty Baker’s Club existed, but yes, they could go buy it in the shop. And so I think there are ⁓ a group of people that won’t want to be in a membership and understand that. And so I do want them to have access to that printable, but I think I’m going to kind of push it out and delay it. So there is a little bit more incentive to, to join the club, even if it’s for a month, like if they just want to join for a month and then cancel, you know?

Allea Grummert (16:24)
Yeah, you can’t stop them. you’ve had a lot of people actually opt for the annual price, right? Would you say what percentage? Yeah.

Melissa Fallon (16:31)
I’m surprised. I would say like 75 % I feel like are doing the 24 year because it is a discount. It’s like 33 % off. And so yeah, I’ve been surprised on that. And it’s just exciting because it’s like, okay, we have this group of people that do want to see every month like what comes out. ⁓ Like another gal had messaged me of like, know, requesting some Easter printables and it’s like, yeah, those those will be coming. So that is fun to kind of see people finding the club. I think this month, when I really push it on social, it’s gonna hopefully grow.

Allea Grummert (17:18)
Hey there, if you have been listening in and you are looking for help and support when it comes to your own email marketing, I would absolutely love to be able to talk with you about how me and my team, we can support you, whether it looks like done for you email marketing, where we research your audience, create an email strategy for you, write those emails and set up all of the tech for you. So those emails are automated and you’re welcoming new subscribers. Or if you want one-on-one coaching, that is an option as well. It’s something I absolutely love to be able to do with my clients on a regular basis. I get to meet with them, discuss strategy, copy tech, as well as operations and working with a team. So if any of this sounds interesting to you or you’re like, Ali, is there something in between? There is, there are. So I would love to be able to chat with you. Please go ahead and book a discovery call with me. It is a free call. It’s a time for me to get to know you and see if it would be a good fit to work together and so I can share more of what we do and I get to learn more about your email marketing goals. So you can book a call at duet.co slash contact and we’ll be in touch soon. Can we talk through now the strategy that you and I went through from the couch in your house? From the couch. Because I remember you did tease out, it was a cookbook recipe that people could get the cookbook recipe called Skip the Scoop. I want to talk about this because I love that you now have a kind of different product tier layers of things. And so there’s the cookbook, there’s membership, and then of course there’s just like the free content online. Can you tell us what that was? Like it’s a freebie, but like, does that mean? Skip the scoop.

Melissa Fallon (18:58)
Yes. So Skip the Scoop was my Christmas series. try to do like a fun and creative ⁓ Christmas series every year. And a lot of it’s just a personal challenge of like, what can I dream up that I think people will really love and it’ll make Christmas easier or Christmas baking easier for them. And so Skip the Scoop was kind of the strategy was to introduce people more to my cookbook because the whole concept of skip the scoop is you just throw everything into a pan. You don’t have to scoop individual cookies because during Christmas you’re over there scooping a million cookies. Your hand is going to get arthritis. Like yikes. So that was the concept. The strategy was definitely to introduce people more to the nine by 13 concept, which is what the book is and just get people an easier way. so

Allea Grummert (19:50)
Wasn’t it peanut butter buyers?

Melissa Fallon (19:52)
Yeah, so the peanut butter bars were an exclusive recipe from my cookbook. But that’s, you know, you can’t be the person on social that’s like, here’s a really great recipe. And the only way you’re going to get it is getting a cookbook. Like I wanted people to be introduced to it, but you know, that’s kind of, that’s kind of annoying. So what I did for that one is if they wanted that particular recipe, there was like six recipes for the series. They had to sign up for the email list at that point, I did a kit landing page. And so it was a grocery sales automation, the comment recipe. They get sent the automation that’s like, here, I will send you this recipe link, like directly to your email. So they sign up through the kit page. Then they got a sequence email, I believe, that gave them that exclusive recipe. And what I did is I put it in a PDF, and so it was essentially the page from the cookbook. There was a little intro in that PDF of who I am, why I love 9×13 recipes. And then the third page, it was only like a three page PDF, maybe four, of ⁓ if you love this recipe, I have a cookbook for it. You can get the digital one, download it right now. Because at that point I was sold out of cookbooks. Yeah, it was a really great way to a grow the email list. And the other fun thing about that too is when they made that, they’re like, my gosh, I love this recipe. I want more of that. so hopefully that kind of drove them to also want the cookbook. And then the other thing, and this is, guess, less email, more just kind of cookbook marketing of I integrated the cookbook into all of those videos in some way, but not in a salesy way of like, here’s my cookbook. I really just showed it in the video, me opening the cookbook and it got people interested.

Allea Grummert (22:01)
what was it the end of January when we created this email to send out to everyone on your list, but we were able to use conditional content for this email, which then leads into other strategies. But we had some messaging specifically for the skip the scoop people.

Melissa Fallon (22:18)
Yeah, we realized there was a ton of people in that little group. And so we sent them, I think, the first welcome email again. But instead of it being out of the blue, because I didn’t want people that signed up two months ago or three months ago from social media. They might have just forgot who the heck I was. We wanted to reintroduce them. So the conditionals, it was like, hi, blah, blah, blah. thank you so much for signing up on Instagram ⁓ or like thank you so much for signing up on skip the scoop. So it was the same email, but it was targeted to how they signed up. So it didn’t feel so random of why is this random girl email me in January? Like get out of here.

Allea Grummert (23:03)
You even introduced yourself as like, hey, it’s the start of the year. I want to introduce myself. And we’re like, yeah, let’s run with that.

Melissa Fallon (23:10)
Yeah, yeah. So try to get them, well, getting them back into the system of kit. And yeah, the conditionals are super exciting. I did not know how to use any of that. didn’t do, is that they call them?

Allea Grummert (23:24)
Conditional content or liquid tagging that’s got all sorts of names. But yeah, I call it conditional content. We can call it conditionals. It’s cute.

Melissa Fallon (23:32)
conditionals, we’ll just name it that. But yeah, that I feel like has unlocked a lot of fun things, because I can target specific people of, okay, if I’m sending out this weekly broadcast, and I want to promote Crafty Baker’s Club, you know, if someone’s already in the Crafty Baker’s Club, I don’t need to pitch them the Crafty Baker’s Club. But I do want to remind them, hey, March, we have all these new printables in here. make sure you check it out. And so I feel like it’s just a great way to nurture the audience more and like on an individual basis.

Allea Grummert (24:10)
Right. Well, and it’s such a way to personalize the experience for every individual on your list, like you said. So if you’re not familiar, dear listener, with what conditionals are, it’s code used in kit. If you looked it up under conditional content, it’s really slick. So I say all this knowing like I introduced Melissa to it and then she ran with it. And it’s the most one of those beautiful things I’ve seen. So I can’t do what it means. But basically means if you’re tracking how people are joining your list or if and what they’ve paid for with a tag, you’re able to show or exclude content from them using this code. So like, I love the way you have it, Melissa, that if somebody does have the cookbook and they are in the Baker’s Club, they get a different message that’s like, hey, it’s on page of this in the book, but also don’t forget the printables that are brand new here. But all that messaging can go to just those people. But if somebody hasn’t bought a cookbook, you can promote the cookbook. Or if they haven’t bought the membership, you can say, hey, by the way, here’s this. And it’s so slick because it completely depends on the individual subscriber receiving it, whether they have that tag. And it works really well because you have your cookbook set up with Kit through Shopify, correct? So it’s adding that tag. Or when I’ve done it for my audience, I sell my products through the Kit commerce, whatever. So I’m able to say, exclude anybody who has this purchase tag. Or with the grocers list and with the paid feature, they add a tag. So like it’s all happening automatically. So we just know that those conditionals will work.

Melissa Fallon (25:50)
Yeah, it’s super cool. Yeah, with the cookbook, because I already know those people, a have the cookbook in front of them and are interested in the crafty element of it. And so the messaging can be like, you know, if you love, if you’ve been loving my cookbook, here’s another way to do it. And so, yeah, it’s, it’s super slick, super cool. And it acts kind of like reusable blocks or reusable patterns on WordPress where you kind of create it once and then you can pluck it into different, different places and it all will update in automatically in one spot. So that’s nice.

Allea Grummert (26:28)
Yeah, so the way that you can use it, you can use this code within the email itself. But the way that we set up with Melissa was setting it up as a snippet. So it is this reusable block. You’re just like, insert snippet, and here’s all the code, all the images. And the images you have for each one look so beautiful because they are from you. And the messaging is just tailored into each person. what’s cool, like you mentioned, if you were to go add that to some of your nurture emails, if you update it in a broadcast email to say, here’s May, here’s June, it will update in all those nurture emails as well. So it’s one of my favorite, it’s like a 701 class, like high level class feature of kit of using snippets and conditional content, but they are so powerful, especially if you have multiple products.

Melissa Fallon (27:18)
Mm Yeah. And one thing I didn’t realize, which, you know, if anyone’s listening, you know, you hear the word snippet and you’re like, OK, it’s probably just some random text. But the cool thing is you can also build it with their layout feature. And so that’s what I did where Ali is saying they’re so beautiful. It’s I just did the layout feature inside a snippet. And so it’s a lot like it’s a lot like WordPress, I feel of.

Allea Grummert (27:39)
Yeah

Melissa Fallon (27:46)
almost like the media text block, can pluck that into the snippet and have a beautiful little layout with your image and your heading and you can have a cute little button. You could even put a little icon graphic in there. And so yeah, there’s a lot of fun ways you can utilize the layouts in kit as well.

Allea Grummert (28:09)
And what I like about the layouts, and I’ve talked about this at least on my blog or to my email list, is when those layouts actually get generated into the email, they are mobile responsive. The text is searchable in their email inbox. It doesn’t generate as a full image, which is what happens when you use flow desk for those images, and they might not appear. Conditional content does not exist in flow desk. You can do similar things in Mailer Lite. ⁓ But this is one of my favorite features of Kit. And like we mentioned, like it’s something you can like set it up once and just use it over and over again. I know a lot of people look at like the cost of or they look at it and they’re like, I just know I’m not using it to its full advantage. And like, this is one of those ways you can use it. Do you remember the other feature of kit that we got a kick out of? Do you remember?

Melissa Fallon (28:56)
What was it? No. yeah. And you had set those up for me years ago when we first worked together, but I had not really utilized them. And I didn’t really understand all the ways you could use them.

Allea Grummert (28:58)
triggers. Yeah, well now it’s like automated. if they’re in the snip, if they see the snippet for the Crafty Bakers Club, they click it. And if within 30 minutes or within a day, I think it is that they don’t end up buying it, then they get this email. So it’s like an abandoned cart that’s just always operating. And you could do the same thing for the cookbook. And then we also set up segments to track who bought a cookbook that had clicked from an email. So we were able to track those clicks and say who’s clicked and has purchased either Crafty Bakers Club or One Crafty Pan. So we could actually see the effectiveness of those different campaigns.

Melissa Fallon (29:53)
Yes. Yeah, we were having so much fun with that. We were like, ooh, we have seven people that signed up through email. And yeah, I feel like that’s also something where once you can see that email is making money for you, it’s growing your community. It makes it more fun to experiment with it. And then also just makes you feel better that you’re spending hundreds of dollars on kit every month. We’re like, OK, there is an ROI from email.

Allea Grummert (30:22)
Yeah. Going back to your welcome sequence, yours is one of my favorites, not just because we’re friends now, it’s one of my favorites then too, is that I remember asking you, was like, you have any childhood photos of you baking? And she’s like, actually I do. Y’all, it is the cutest little pigtailed Melissa at a counter in the 90s, just covered in flour, and that that’s in the welcome sequence. So the people get to see that this is something that is rooted in you. You’re like it’s so fun for you to bake and create and you have such a service minded approach to your audience. you send out like weekly grocery deals, don’t you?

Melissa Fallon (31:01)
Yeah. Yeah. Yeah. Trying to just save the money on baking deals and it’s not sponsored by any of them. Although if anyone’s listening and want to sponsor these emails, that’d be great. ⁓ But yeah, I feel like trying to remove the barriers of why people might not bake because of course it’s time. And so how do I, how to make things easier from a time standpoint? How do I make it easier from the pile of dishes that a lot of times baking creates? And so reinforcing the one bowl recipes and all of that kind of stuff. And yeah, I just try to weave that into everything. of course, it helps. Yeah. When you know your audience, you know your brand and you know, like what you kind of stand for in your little niche to weave that into your email marketing and get people to learn more about you, your story. Cause that also weaves into, you know, the content I create. You can weave that in more than a 20 second video on social media. Because a lot of times I do feel confined on social media to turn out videos that I know are going to get quick reactions and quick views of 30 seconds or under. A lot of people don’t have the attention span to listen to a story for two minutes of me telling you why I like 9×13 pans. Email is a good way to bring.

Allea Grummert (32:29)
And it’s a way for you to introduce yourself to all these new subscribers in a way that if they are taking the time, it’s right there. You’ve done your due diligence to give them the backstory about you, and you’ve given them an opportunity to engage with you in that way if they

Melissa Fallon (32:49)
Yeah. I think when, like for me, a shift on social media, really just in blogging and my brand in general, ⁓ instead of just thinking, OK, how many random emails can I spit out or how many random social media videos of just one-off recipes that I can spit out? Because I feel like that’s just a lot of noise for me, at least, if I were to send out three recipes a week kind of shift the thinking of, okay, how can I help them solve some kind of issue and weave that story into if I am going to share a recipe? I’m an aesthetic person, of course, like I’m a designer, I like everything to be nice and branded. But I also love when I get emails that have like iPhone photos and here’s what I’m making. It doesn’t always have to be like this big produced email. It’s just like, hey, this weekend I made a bunch of make-ahead mixes, mailing them off to my cousin. iPhone photo, iPhone photo. Here’s the links. think, at least from my audience, I think that connects with them more and is kind of a newer strategy I’m trying to incorporate versus all of the beautiful DSLR photos from a blog. We create all of this really curated content, but how can you just…

Allea Grummert (34:09)
Right.

Melissa Fallon (34:15)
take little screen grabs. Like maybe it’s a screenshot of the Instagram video that you just posted and an iPhone photo. Like that can be an email. It doesn’t have to be this three page long story about these.

Allea Grummert (34:29)
cookie. I love that. And it your audience clearly responds well to that. Awesome. Well, as we wrap up, where can I send people to swarm your inbox or buy your cookbook to pre order it?

Melissa Fallon (34:45)
Yeah, you can go to designrepeat.com. That’s my blog. The cookbook link is there. Crafty Baker’s Club is there. And yeah, if anybody has questions or anything, can email me. DMs on Instagram, feel like always get missed. They go into some black hole. And so I’m not ignoring you, but email is best to.

Allea Grummert (35:06)
Just reply back to any of the emails I get from you. So so thank you so much for sharing your experience your thoughts And yeah, giving us an inside look to your email strategy

Melissa Fallon (35:17)
Yeah, thanks for having me. I’ll have to do it again.

Allea Grummert (35:21)
anytime. Thanks so much for listening to happy subscribers and our conversation about email marketing today. I hope you feel inspired to take action, even if it’s a small change, so you can more confidently share your valuable message with your community through email. Special thanks goes to my team who makes it possible to produce and share these episodes with you. Seriously, thank you guys. If you wanna hear more email marketing tips, strategies, and success stories to help you develop deeper, more meaningful relationships with your email subscribers, be sure to subscribe to happy subscribers so you don’t miss an episode. If you have a few seconds, I invite you to share this episode link with a friend or post it on social media so your peers and community can benefit from it as well. And if you have a few minutes, I’d appreciate if you’d leave a written review of the podcast since that helps more people hear about it. And I believe we need more creators sending more valuable emails to their audience with more confidence. If you want to reach out to me directly, the best way to do that is to join my email list through one of my top freebies listed in the show notes. You’ll get regular emails from me that are packed with value. And if you hit reply to any of those emails, it’ll land in my inbox and I can’t wait to chat with you there. Until next time, let’s Duett