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How to Use Email Data (Without Obsessing Over It) with Creator Coach Bree Pair
Episode Summary:
In this episode of Happy Subscribers, I’m joined by Bree Pair — creator coach, founder of Thrive, and email marketing fangirl — to talk all things email list growth, mindset, visibility, and the role data plays in making smarter decisions AND how it actually allows us to be more creative.
We explore how creators can find stability (and financial freedom!) in email marketing, what numbers to pay attention to, and how to avoid the cycle of constant creation that leads to burnout. Whether you’re a blogger, influencer, coach, or online educator — Bree’s insights will help you use your email list more strategically while still showing up as your true self to connect authentically with your subscribers.
In this episode, you’ll learn about:
- What data actually matters when it comes to growing your email list (hint: it’s not just your conversion rate)
- The definition of “leading” and “lagging” KPIs (key performance indicators) — and how knowing the difference will change your outlook on growth
- Why obsessing over open rates and click-throughs can kill your creative momentum — and what to obsess over instead
- The mindset shifts creators need to show up confidently in their emails and get SEEN
- Why storytelling — even short and simple mentions of personal details — builds trust and connection with your audience (guys, Bree gives us examples!!)
About Bree
Bree Pair is a coach for content creators! Her company, Thrive, educates and empowers creatives to build their brands so they have financial freedom and the flexibility to live their lives to the fullest. She’s passionate about helping female entrepreneurs live out their dreams and helping them with the strategy to do so.
RESOURCES MENTIONED:
We Need Your Art by Jenni Marie
Free Mini Coaching Call Application
CONNECT WITH BREE:
Thrive Together
The Thrive Podcast for Content Creators
The Visibility Marketing Game
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About Allea
Allea Grummert is an email marketing strategist & conversion copywriter who helps bloggers make a lasting first impression through automated welcome & nurture sequences. She helps her clients create strategic email sequences that engage email subscribers, build brand loyalty and optimize conversions for sales and site traffic.
Looking for more ways I can help you?
Book a free call with me (no-pressure zone, promise!) and we’ll chat more about what would benefit your business most in this season.
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If you’re not welcoming new subscribers and pointing them in the direction of your best, most beloved content — or you feel like the one you have isn’t doing the trick — it’s time we fix that. Use this free 5-part framework to make a meaningful & lasting first impression as you write your first welcome sequence for new email subscribers!
Is Your Welcome Sequence Making a Lasting First Impression?
