B2B Email Strategies that Strengthen Client Relationships with Mo Bunnell

Episode Summary:

Mo Bunnell is a pro at building relationships. As a sales and business development consultant for Bunnell Idea Group — and author of Give to Grow — he’s a prime example of generosity and personality when it comes to email marketing with his audience. Mo nurtures his list with consistent personal and professional updates that keep him top of mind. One challenge he’s had (and solved) is working with massive corporations but needing a way to get their employees on his email list — to nurture and sell to them — as well. Tune in to hear how he did it, all while giving away valuable content that further reinforce why his clients love working with Mo and his team.

We discuss segmentation, welcome sequences, long-term relationship-building, and how to package up email opt-ins as “trainings” that are a no-brainer for joining the BIG email list to learn more.

In this episode, you’ll learn about:

• How Mo balances sharing personal and professional updates to build and maintain familiarity (and approachability) through email
• Using segmentation to dial in exactly how you’ll speak to different groups of subscribers on your email list
• A real-life mess-up 😬 and what Mo did to fix it going forward 
• A great example of when it makes the most sense to create separate welcome sequences for different audiences
• Why it’s ALWAYS your move — and there’s always a way — to be helpful

About Mo

Mo Bunnell helps complex organizations grow by scaling business development skills across their organizations and creating a growth-oriented culture. He’s the author of Give to Grow, The Snowball System, the host of the podcast Real Relationships Real Revenue, and the founder of Bunnell Idea Group (BIG), who has trained tens of thousands of professionals.

BIG’s clients have used Mo and his team’s GrowBIG® training to give their experts a system for growth that creates deep relationships, gives a comprehensive business development framework and dare we say, is fun to use.

Mo started out his career as an expert himself, passing all the actuarial exams to earn their highest designation: Fellow of the Society of Actuaries. Today, Mo enjoys working with hundreds of clients, including some of the largest, most prestigious service-based organizations.

Mo and his wife of over 30 years, Becky, enjoy spending time with their friends and two adult daughters. Outside of work, he enjoys working out, backpacking, and playing ultimate frisbee at the national and world levels. Becky and Mo live in Atlanta, Georgia, with their four horses, two cats, a dog, a bird, and a miniature donkey, Louie Hamilton.

CONNECT WITH MO:

• Mo’s New Book, Give to Grow, Free Training & Toolkit

JOIN ALLEA AT HER NEXT FREE EMAIL MARKETING COACHING WORKSHOP:

Sign up for the next Email Marketing Answers with Allea happening on Thursday, December 12th at 12:30pm CST. 

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