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Leverage These Two High-Impact Assets as a Service Provider: Websites & Email with Jess Freeman
Episode Summary:
Jess has been an online creator — starting with a side hustle and eventually serving clients while generously educating fellow creators — since 2011. If you’ve watched her YouTube tutorials over the years, like I have, you’ve likely benefited from her expertise!
In this episode, we dive into two key assets for any online business: a website that brings in leads for service-based businesses, and email marketing to nurture and connect with your audience.
Jess shares her journey from side hustle to full-time entrepreneur, including how strategic content marketing has helped her build a strong web presence, allowing her to spend time on things other than constantly selling services — like hanging out with her daughter!
We discuss all the fun email things: automations, workflows, segmentation, audience research, content strategy, client acquisition, personal branding, and how Jess uses email to stay top of mind while being generously helpful to her subscribers.
In this episode, you’ll learn about:
- Where to place forms on your website to attract new email subscribers (advice from a website pro!)
- What you need in place to rely less on social media for website traffic and sales
- How Jess uses a mix of blogging, YouTube and email to support her content strategy
- Why email is one of the few assets you fully own as an online business owner (without worrying about algorithms)
- Strategies for thoughtful email list segmentation so you can send more personalized emails
- How to learn more about your audience and tailor your content strategy using reader surveys
About Jess
Jess Freeman is the Atlanta-based founder of Jess Creatives, and has spent over a decade transforming lackluster websites into high-impact business assets that work overtime, allowing small business owners to spend less time on social media.
CONNECT WITH JESS:
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Sign up for the next Email Marketing Answers with Allea happening on Thursday, December 12th at 12:30pm CST.
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About Allea
Allea Grummert is an email marketing strategist & conversion copywriter who helps bloggers make a lasting first impression through automated welcome & nurture sequences. She helps her clients create strategic email sequences that engage email subscribers, build brand loyalty and optimize conversions for sales and site traffic.
Looking for more ways I can help you?
Book a free call with me (no-pressure zone, promise!) and we’ll chat more about what would benefit your business most in this season.
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If you’re not welcoming new subscribers and pointing them in the direction of your best, most beloved content — or you feel like the one you have isn’t doing the trick — it’s time we fix that. Use this free 5-part framework to make a meaningful & lasting first impression as you write your first welcome sequence for new email subscribers!
Is Your Welcome Sequence Making a Lasting First Impression?
