Oh hey there, I′m glad you're here!
And if you're on the hunt for some top-notch email marketing strategy and conversion copywriting tips - you've come to the right place!
I’m spilling the tea on why people hire me versus doing email marketing themselves.
Yes, when I’m not writing all about the value of email marketing and how to better connect with your audience, I’m off strategizing and writing welcome and nurture sequences (and creating amazing results!) for my clients — currently a handful of food/money/beauty bloggers, physical and digital product creators, industry educators teaching workshops and leading group programs, plus two authors!
It’s the best.
So why do these business owners hire me to help create their automated email sequences instead of doing them on their own?
Well, let’s start here…
There are roughly 15,000 things you can DIY running a business online. I won’t dare to list them, but you know what’s either on your plate or vying for your attention — from social media posts to product launches.
And for the first few years of your business, that’s the only option you have — do it yourself or don’t do it at all. Paying someone to help you doesn’t make sense until you’re further along.
So for my one-on-one clients — the folks who’ve been in the online business or blogging game for 5+ years — they come to me when they’ve hit a critical point in their business and they’re ready for help to make their email marketing more effective.
Usually it’s one of two scenarios:
It is a serious accomplishment to be consistent! (You will always hear me cheering on action over inaction!).
However, this stage of email marketing definitely leaves room for a more strategic, more purposeful subscriber journey that’s positioned to get better results.
Orrrr my clients come to me and…
In either case, I often hear these same issues when clients walk through my digital door looking for expert help:
I don’t have the time or focus to do it myself
I’m not sure how automations work
I’m not even sure who my audience is or what they need
There’s a leak in my funnel, but I don’t know where
I’m overwhelmed trying to figure out email sequences that make sense, provide high value and lead to conversions
Sometimes in the rush of doing or trying to fix “all the things” on their own, clients come to me in minor panic, a little worried that it’s all a total wreck.
However, that panic usually comes from the unfortunate belief that everything needs to be complicated in order to be effective. But it’s hard to imagine how something can be done differently (and more simply) when you’re deep in the weeds, right?!
That’s where I come in to help bring clarity and direction.
I do the heavy lifting from start to finish: audience research, email marketing strategy, conversion-focused copywriting and tech setup — all designed to ensure each new subscriber receives a proper welcome and relevant nurture content that consistently promotes my client’s free content and paid offers.
It’s a team effort to get from Point A to Point B.
I ask questions (and listen!). I am available to answer questions — both big and small. I come up with ideas, but I want to hear my client’s questions too.
And through our collaboration, we create something they’re proud of.
(In my post-project survey, this is the word that comes up again and again!)
At the end of the day, my clients walk away feeling at ease, totally clear on what their email marketing is doing for them (and why), plus they know it’s set up correctly to run on its own for years to come.
My clients know that once they have this pillar of their marketing in place — their new welcome and nurture sequences — their brand’s message and offers are being clearly communicated to each and every one of their new email subscribers.
If you’re feeling anxious, confused, overwhelmed or “in a tizzy” about your email marketing, I’d love to chat with you!
If you want an Email Marketing Audit, getting on a call with me is the best way to lock that in and know you’ll be set to improve your email marketing for the next year.
You can book a free discovery call with me here. It’s the go-to next step, so we can talk about your goals and assess whether my services will help you reach them.
Still not sure?
Even if you’re not 100% confident that working with me is the best fit for your business right now, there is no harm in meeting with me to find out what’s possible. It’s free, it’s quick and I’ll be honest with you about how I can help (or if it’s best to wait).
But really, what’s the worst that could happen?
Leave a comment and let me know: Have you ever thought about getting some insight on your audience and assistance with your email marketing?
If you’re not welcoming new subscribers and pointing them in the direction of your best, most beloved content — or you feel like the one you have isn’t doing the trick — it’s time we fix that. Use this free 5-part framework to make a meaningful & lasting first impression as you write your first welcome sequence for new email subscribers!
FYI : I sometimes talk about and link to tools, sites, books, and resources that I LOVE. Sometimes those companies give me a little gift for sharing if you choose to purchase something through my affiliate link. I promise to be straightforward with you and to only share things I personally use and would vouch for 100%.
Join us for the next email marketing roundtable, a free live event where we'll clear up any confusion you have around email marketing — so you can get your message in front of your audience, engage subscribers, and optimize conversions for sales and site traffic.
We’re Duett, an email marketing agency specializing in email strategy, email copywriting, and email automation setup with a special place in our heart for bloggers (especially those who make delicious food). If you’re a content creator craving to authentically connect with your audience so you can build lasting relationships, increase site traffic, and put your best offers forward — Let’s Duett!