Oh hey there, I′m glad you're here!
And if you're on the hunt for some top-notch email marketing strategy and conversion copywriting tips - you've come to the right place!
Whether you’re new to email marketing or you’ve been rocking & rolling for a while now, implementing the key standards in this post can help you:
Organize your marketing leads
Increase opt-in rates
Keep a clean list of warm subscribers
Build personal relationships
Be a human (even if you are online)
Build trust through transparency
Automate the “ask”
☝️That’s a dreamy list of benefits, right?
The small changes I’ll cover below do not require much time or energy to put into place.
I encourage you to pick one or two changes you’ll make today, so you can continue optimizing your email marketing.
Make sure you’re using an email service platform (also known as an ESP). This might be the most basic of basic best practices, but if you’re using email for MARKETING, you need to use a proper platform to manage (and protect) your readers’ data and preferences.
If you’re just getting started, I recommend using the free, list-building option of ConvertKit. It’s a great software (the one I use!) and will scale with you as you start or grow your email marketing.
Especially if you have complex needs and want greater control over your automations, tagging and segmentation, I highly recommend ConvertKit.
Give your site visitors a reason to engage with you. By offering a helpful, easy-to-digest free resource, visitors are more likely to “give up” their email address to get it. Consider what will be both enticing to visitors and help solve a problem they’re struggling with.
It’s one thing to have a solid resource, but if site visitors can’t see it, that’ll keep people from signing up (state the obvious much lately, Allea?).
Ensure your opt-in is easy to access by placing the opt-in “above the fold” on your site, so they can see it before scrolling. If your site has a sidebar, make sure to include it there, as well as within (or below) blog post content.
Require a double opt-in confirmation for each of your forms. Having people confirm their email before joining your newsletter prevents bots taking up space on your email service platform (and costing you money). It also ensures that only real people, with a real interest in your opt-in, are joining your email list.
In this double opt-in confirmation email, tell people that by confirming they are being added to your email list and are free to unsubscribe at any time. This is both nice to do and a requirement of GDPR (aka European email privacy laws).
In all of your emails, allow people to unsubscribe through a link in your footer. Most ESPs automatically include this; all the more reason to use an ESP (see point 1).
Early in your welcome sequence, ask your readers to whitelabel your emails, so they don’t get sent to their spam/junk folders — but make it more appealing, like:
“Have a second? Please move this email into your Primary tab or add my email as a contact, so you don’t miss any updates from Duett. That’d be the worst.”
Whether you’re operating solo or are part of a larger company, take a minute and look:
Who is “sending” your emails? Consider adding name to the “from” address, like “Lauren Marie” or “Lauren at Elle & Company” to add a personal touch when it lands in someone’s inbox.
Add a photo of yourself (or your logo) to associate with the email address you’re using to send emails through your ESP. You can do this through your email host (like Gmail). It’s always nice to see a face next to an email, right?
Sign emails with a name or on behalf of your company, so people know there’s a real person behind what they’re getting (even if the emails are automatic).
State clearly if you have affiliate links in your emails, both for affiliate marketing requirements, but also for the sake of transparency and building continued trust with your readers.
Once someone is on your email list and you’ve delivered your free content, give them a proper welcome. Introduce yourself through an automated welcome series (even if that’s only one to two emails to start).
Use these emails to explain how you want to help them and direct them to the next step you want them to take — perhaps learning about or purchasing products/services that may benefit them.
As an online business owner, you have a lot on your plate. Setting up tech using these tips can save you time and automate several of your tasks. That way, your new subscribers will get the red-carpet treatment each time.
You’ll increase opt-in rates and build a personal relationship with your readers, one at a time.
Leave a comment and let me know: What’s the ONE change will you make today to improve your email marketing?
If you’re not welcoming new subscribers and pointing them in the direction of your best, most beloved content — or you feel like the one you have isn’t doing the trick — it’s time we fix that. Use this free 5-part framework to make a meaningful & lasting first impression as you write your first welcome sequence for new email subscribers!
FYI : I sometimes talk about and link to tools, sites, books, and resources that I LOVE. Sometimes those companies give me a little gift for sharing if you choose to purchase something through my affiliate link. I promise to be straightforward with you and to only share things I personally use and would vouch for 100%.
Join us for the next email marketing roundtable, a free live event where we'll clear up any confusion you have around email marketing — so you can get your message in front of your audience, engage subscribers, and optimize conversions for sales and site traffic.
We’re Duett, an email marketing agency specializing in email strategy, email copywriting, and email automation setup with a special place in our heart for bloggers (especially those who make delicious food). If you’re a content creator craving to authentically connect with your audience so you can build lasting relationships, increase site traffic, and put your best offers forward — Let’s Duett!