The Power of a Thoughtful Newsletter with Executive Coach Alisa Cohn

Episode Summary:

From panic to confident sending — this week’s guest has come a long way in her email journey, and I’m so excited for you to tune in!

In this episode of Happy Subscribers, I’m chatting with Alisa Cohn — executive coach to top startup founders and Fortune 500 leaders (think Venmo, Etsy, Google, and Dell) — about how she uses email to stay connected with her audience and grow her reach.

Alisa is also the author of From Start-Up to Grown-Up, the host of the podcast by the same name, and a wildly creative thinker and connector (and powerlifter 🏋🏼‍♀️). And while she’s expanding her reach through speaking events, LinkedIn videos, and podcasting, it’s her email list that allows her to build the deepest, most consistent relationships with her audience (going on over 20 years!).

Whether you’re a coach, creator, or consultant, Alisa’s reflections on what makes a newsletter useful to your readers — and worth the time and energy as the creator — are based on YEARS and years of her first-hand knowledge and experience. Tune in for some practical strategies you can put to use right away.

In this episode, you’ll learn about:

• What to do when you feel self-conscious hitting “send” — and if it ever feels easier
• How Alisa grew her list from 6,000 to 8,000+ subscribers without paid ads
• Repurposing video, podcast, and coaching content into emails for maximum helpfulness
• Where inspiration strikes and how Alisa gets those ideas into a newsletter ASAP
• How Alisa’s thinking about list swaps, the Kit Creator Network, and other list-growth strategies
• Alisa’s process (and challenges!) with staying consistent — and a few tips from Allea to make it easier

About Alisa

Alisa Cohn is an Executive Coach who has worked with C-suite executives at prominent startups – including Venmo, Etsy, Draft Kings, The Wirecutter, Mack Weldon, and Tory Burch and Fortune 500 companies such as Dell, IBM, Microsoft, Google, Pfizer, Calvin Klein and Hitachi.

She is the author of, From Start-up to Grown-up, which won the 2022 Independent Press Award and the American Book Fest 2023 Best Book Award for Entrepreneurship.

She is also the creator and host of the From Start-up to Grown-up podcast, where she shares insights and tools to help founders – and all leaders – navigate the challenges of scaling their leadership.

Recognized as one of the Top 50 Coaches in the World by Thinkers50, Alisa has been ranked the #1 Global Guru for the past four years by Global Gurus Research Organization. A sought-after speaker, she was named one of Inc.’s top 100 leadership speakers and has keynoted events for IBM, PwC, Dell, and Citi. She serves as the executive coach for Runway, the incubator at Cornell’s New York City campus.

Alisa is a regular contributor to the Harvard Business Review, Forbes, and Inc, and has been featured as an expert on BBC World News as well as in the New York Times and the Wall Street Journal. She is also an angel investor and a Broadway investor.

CONNECT WITH ALISA:

• Download Alisa’s 5 Scripts for Delicate Conversations
• Purchase her book here
• Listen to her podcast here
• Follow her on Twitter & Instagram
• Alisa’s website

RESOURCES MENTIONED:

• Otter AI

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