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Part 1: Building a Brand That Resonates with Madison Wetherill
Episode Summary:
Today kicks off part one of a two-part series all about defining and creating your personal brand — not just on your website, but in your emails, too. 🎉
Because in a world of content overload (and AI slop 😬), your brand is what makes you recognizable, relatable, and worth remembering. Establishing a clear brand helps you differentiate yourself online — for your audience and for yourself.
In this episode, we’ll chat about:
- The difference between a “pretty logo” and a true brand strategy (and why skipping the strategy step will come back to bite you)
- The “waterfall effect” of branding: how strategy flows into visuals, messaging, and your email subscriber experience
- The role of brand values in how you show up online and how they help you attract the right audience
- How showing up as your real self (quirks and all) creates stronger human connection than polished perfection
- A simple gut-check you can use to see if your brand still feels on-point or if it’s time for a refresh
👉 And don’t forget… this is just part one! Next week on The Vine Podcast (go ahead and subscribe now), Madison interviews me about the next step: weaving your brand into email with a welcome sequence that helps new subscribers get to know you right from the start.
About Madison
Madison Wetherill is the founder of Grace + Vine Studios, as well as a food blogger and homeschooling mama to 3 boys. She is passionate about supporting bloggers and helping them to scale their blogs to increase their impact. She is the host of The Vine Podcast, sharing strategies for content creators to grow their food blog and connect with their audience.
CONNECT WITH MADISON:
The Vine Podcast
Grace + Vine Studios Website
Grace + Vine Studios Instagram
Joyfully Mad Food Blog
Joyfully Mad Instagram
RESOURCES MENTIONED:
FREE: Duett’s Your First Welcome Sequence resource
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About Allea
Allea Grummert is an email marketing strategist & conversion copywriter who helps bloggers make a lasting first impression through automated welcome & nurture sequences. She helps her clients create strategic email sequences that engage email subscribers, build brand loyalty and optimize conversions for sales and site traffic.
Looking for more ways I can help you?
Book a free call with me (no-pressure zone, promise!) and we’ll chat more about what would benefit your business most in this season.
More like this!:
From Food Blog to Funnel Machine: How Adam Sobel Drives Revenue with Email
3 Ways to Boost Email Marketing Conversions (That You're Probably Not Using Yet)
Mastering the Art of Creating an Email Marketing Calendar: A Guide for Bloggers
Simple Ways to Boost Your Current Email Strategy [Free Video Training]
If you’re not welcoming new subscribers and pointing them in the direction of your best, most beloved content — or you feel like the one you have isn’t doing the trick — it’s time we fix that. Use this free 5-part framework to make a meaningful & lasting first impression as you write your first welcome sequence for new email subscribers!
Is Your Welcome Sequence Making a Lasting First Impression?
