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What’s a Good Click Rate? Measuring Email Success in 2025
Episode Summary:
What’s a good email open rate? What about click rates? Are your stats actually bad — or are you just comparing yourself to the wrong benchmarks?
In this episode, I’m diving into email marketing stats for 2025 — what’s working for content creators, what’s realistic to expect, and how to know if your numbers are actually performing well.
Here’s the thing: most creators assume they’re underperforming — but that’s often based on feelings, not facts. I’ll walk you through real industry benchmarks (yes, I did the research for you 
) AND share insider data from some of our Duett client projects — including specific numbers for welcome sequences, nurture emails, and newsletters that you won’t find anywhere else!
If you’ve ever wondered whether your email stats are “good enough” — this episode will give you the clarity and confidence to measure your own success the right way.
In this episode, you’ll learn:
- Why industry benchmarks are helpful — but also why they might not apply to your audience (and what to measure instead)
- Why welcome sequences perform differently than weekly newsletters
- A type of email layout that tends to get more clicks for bloggers (can you guess what it is?!)
- The deeply overlooked stats that have a HUGE impact on your overall site traffic and revenue
- Why focusing on total clicks might be more worth your time than focusing only on your click-through rate
If you enjoyed this episode, you can show your support by leaving a review, subscribing, or sharing your biggest takeaways on your Instagram story! Just remember to tag me @alleagrummert so I can see it.
Subscribe on Apple Podcasts or Spotify
About Allea
Allea Grummert is an email marketing strategist & conversion copywriter who helps bloggers make a lasting first impression through automated welcome & nurture sequences. She helps her clients create strategic email sequences that engage email subscribers, build brand loyalty and optimize conversions for sales and site traffic.
Looking for more ways I can help you? Book a call with me (no-pressure zone, promise!) and we’ll chat more about what would benefit your business most in this season.
EPISODE RESOURCES
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