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Email Funnel Strategies for YouTubers with Tae Kim
Episode Summary:
YouTube is getting more views than NETFLIX.
And if you’re a YouTube creator, you may not even know (yet!) that having an email marketing strategy is a must-have. Or where to start.
In this episode, you’ll get to meet Tae Kim of Financial Tortoise — a YouTuber who has taken the idea of “lead magnet” to a whole new level in order to attract viewers and move them beyond video to join his email list.
Using long-term strategies like a Welcome Sequence and 100+ email Nurture Sequence automations, Tae has built a foundation for long-term growth, sales and promotional launches, and ongoing relationships (aka email replies) with his most loyal fans.
In this episode, you’ll learn about:
- Tae’s strategy for using specific content opt-ins to grow his email list from each YouTube video he posts
- How you can “triple-dip” your revenue by using YouTube AND email marketing
- The long-term strategies Tae uses to grow and nurture his list — ultimately what saves him time and energy by not having to follow trends to stay in business
- Where the bulk of Tae’s time is spent developing his brand and reinforcing his values for new YouTube viewers and email subscribers
- The intentionality of choosing the right creator platform for YOU
About Tae
Tae is the founder of Financial Tortoise, a (as he says) moderately successful personal finance YouTube channel focused on building wealth slowly. After paying off $105,000 in student loans, he found his passion for educating others about money, so he now creates weekly videos about personal finance and investing to empower others with better financial literacy. When not making videos about index funds, Tae loves spending time with his family, traveling the world, and trying his darndest to master the art of perfectly folding laundry like Marie Kondo.
I met Tae in the Fall of 2024 at FinCon — a money creator community I’ve been part of since 2016 — and we talked about his strategy for email list growth from YouTube and I could not WAIT to have him on the podcast to share this with Happy Subscriber listeners.
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About Allea
Allea Grummert is an email marketing strategist & conversion copywriter who helps bloggers make a lasting first impression through automated welcome & nurture sequences. She helps her clients create strategic email sequences that engage email subscribers, build brand loyalty and optimize conversions for sales and site traffic.
Looking for more ways I can help you?
Book a free call with me (no-pressure zone, promise!) and we’ll chat more about what would benefit your business most in this season.
If you’re not welcoming new subscribers and pointing them in the direction of your best, most beloved content — or you feel like the one you have isn’t doing the trick — it’s time we fix that. Use this free 5-part framework to make a meaningful & lasting first impression as you write your first welcome sequence for new email subscribers!
Is Your Welcome Sequence Making a Lasting First Impression?
