Building Trust While Promoting Products You Love with Brittany Mullins

Episode Summary:

In this episode, I’m chatting with Duett client Brittany Mullins, the cookbook author, recipe developer, and health coach behind Eating Bird Food — a thriving food blog focused on helping people eat healthier without sacrificing flavor.

Brittany reached out to me at the start of 2024 because she was ready to get more organized and strategic with her email marketing. Since then, she’s grown her email list by over 20,000 new subscribers and increased her revenue through site traffic and product promotions (both automated and launch-style).

“I think that’s the biggest thing — just knowing who your audience is, figuring out what they’re struggling with right now, and trying to solve those problems for them. That’s what makes people want to follow along.” – Brittany Mullins

What stands out most about Brittany’s approach is her ability to build trust with her audience while promoting products she genuinely loves. She does this through:

• Her new subscriber welcome sequence that shares her personal story and builds connection with readers — making them more likely to stick around and engage with her content long-term

• Consistently valuable newsletters that are easy to consume — helping her audience feel supported and making it simple for them to take action without feeling overwhelmed
• Her thoughtful, story-driven promotional emails that share a favorite affiliate offer or her own products — because she knows that if it helped her, it can help her readers too (and that’s why they convert)

If you’ve ever felt hesitant about promoting products to your audience, or sending multiple emails to your list each week, Brittany’s story will show you how you can do this with confidence, authenticity, and trust with your subscribers.

In this episode, you’ll learn about:

• How Brittany’s welcome and nurture sequences are structured to build trust and keep subscribers as loyal blog readers
• How Brittany uses snippets and conditional content to tailor her messages and avoid overwhelming her audience — so the right subscribers get the right message at the right time
• Why her Friday Faves email works so well and how it drives consistent affiliate revenue — and why it’s Brittany’s easiest win each week
• Brittany’s product sales strategy, including limited-time discounts, for her product-based and affiliate-focused promotions
• Why storytelling in emails helps foster deeper connections with subscribers — and how to weave it into your copy
• What she learned by doing an audience survey — and how it consistently shapes the way she creates content and products

About Brittany

Brittany Mullins is a cookbook author, recipe developer, health coach, and founder of the food blog, Eating Bird Food — and she is passionate about helping others live healthier and happier lives through sharing easy, wholesome recipes. She loves proving that healthy food can actually taste good!

CONNECT WITH BRITTANY:

• Eating Bird Food – Brittany’s Blog
• Brittany’s Instagram

EPISODE RESOURCES:

• Brittany’s Macro Guide
• Brittany’s Protein Meal Plans
• SamCart – Platform Brittany uses to sell her meal plans
• Kit – Email platform Brittany uses for automations and list management
  
  I’m a proud affiliate of Kit — and have been a happy user since 2017. There are affiliate links in this blog post, which means I will receive a small commission if you choose to sign up using any of them (at no additional cost to you!).

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