Oh hey there, I′m glad you're here!
And if you're on the hunt for some top-notch email marketing strategy and conversion copywriting tips - you've come to the right place!
When you consider your overarching business goals, you can strategically mirror your email marketing to determine how you want readers to spend their time and attention.
(Skip to the bottom, if you want practical examples ASAP.)
But I get it.
You read an article or a tweet that promises you improvement from one little tweak*:
Include an email header image vs. none at all
Change the link color from blue to red
Use a button instead of a link for your calls-to-action
*I completely made these up.
If anyone likes research here, IT’S ME. I live for research and base my copywriting decisions on it daily.
However, tiny tactics are not always helpful for making a significant impact on your business.
Notice how I didn’t say “big” changes — because not all significant changes are big. Instead, they are purposeful, intentional.
Before you go tweaking this and that, look at your email marketing through the lens of your larger business goals.
What do you need more of?
More sales inquiries
Reader replies or engagement
Consider these practical examples for what your emails could look like or include:
1 | To boost SEO and ad revenue: your emails may be shorter with a link to your blog, so readers spend less time dawdling in their inbox and get straight to your site sooner.
2 | To build loyal relationships with readers as a thought leader: perhaps by promising exclusive content only for subscribers — chock your emails full of good stuff readers can’t get anywhere else.
3 | To rally around an affiliate program or product: promotional emails can include testimonials, stories of your personal experience, and make an effort to curb someone’s objections to purchasing.
4 | To alert faithful fans that you have new content, but you have no interest in writing a new email every week: set up an RSS feed with links to the latest.
5 | To create buzz around a new YouTube video: send out an email to your list when the video is live — linking either directly to YouTube (to get more subscribers) or to a blog post on your site (again, SEO).
Get clear about the role email marketing plays in your business, so it aligns with the big picture of your business — no matter your goal or the size of your email list.
This clarity will not only drive how you email your subscribers, but it will also move your readers toward — and impact — what matters most.
What is your #1 goal that email marketing can help you work toward? Comment below and let me know!
If you’re not welcoming new subscribers and pointing them in the direction of your best, most beloved content — or you feel like the one you have isn’t doing the trick — it’s time we fix that. Use this free 5-part framework to make a meaningful & lasting first impression as you write your first welcome sequence for new email subscribers!
FYI : I sometimes talk about and link to tools, sites, books, and resources that I LOVE. Sometimes those companies give me a little gift for sharing if you choose to purchase something through my affiliate link. I promise to be straightforward with you and to only share things I personally use and would vouch for 100%.
Join us for the next email marketing roundtable, a free live event where we'll clear up any confusion you have around email marketing — so you can get your message in front of your audience, engage subscribers, and optimize conversions for sales and site traffic.
We’re Duett, an email marketing agency specializing in email strategy, email copywriting, and email automation setup with a special place in our heart for bloggers (especially those who make delicious food). If you’re a content creator craving to authentically connect with your audience so you can build lasting relationships, increase site traffic, and put your best offers forward — Let’s Duett!