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The 7 Sales Emails That Speak to Every Buyer on Your List with Allison Hardy
Episode Summary:
“If you’re only writing the kind of emails you’d want to read, you’re leaving money on the table.”
– Allison Hardy
Writing sales emails is a CRAFT, but it also needs to generate RESULTS, right?
Thing is: not everyone buys for the same reasons, so if you want to sell more confidently (and serve more people), you need to write for what your different types of buyers actually need to hear and what they’ll respond to.
In this episode of Happy Subscribers, I’m joined by fellow email marketing strategist Allison Hardy, creator of the Six Figure Secrets Podcast, to unpack the seven emails every sales sequence needs and how to align each one to a different buyer type on your list.
We break down what motivates different buyers to take action, how to address their specific questions or hesitations, and why your sales sequence should never speak to just one kind of buyer.
In this episode, you’ll learn about:
- The 7 buyer types on your email list and how to write emails that speak to each one
- Why telling simple, relatable client stories builds trust with skeptical buyers
- How to make your emails feel personal and approachable without oversharing
- The role of a lead magnet in attracting the right people
- Allison’s two primary suggestions for list growth leading up to a launch
About Allison
Allison Hardy is an Email Marketing Strategist who helps you to write emails that sell on autopilot
Allison is the creator of the 6-Figure Secrets Podcast, a Huffington Post Contributor, has been featured in YFS Magazine, and was named one of Washington, D.C.’s most influential professionals under 40 by Washington Life Magazine.
She and her husband Teer, two kids, eleven year old Camden and six year old Nora, and 13 year old Beagle, Rosie Penelope, live right outside of Washington, D.C., in Arlington, Virginia.
CONNECT WITH ALLISON:
Allison’s Six Figure Secrets Podcast
Allison’s Instagram
Allison’s $80k Email Template
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About Allea
Allea Grummert is an email marketing strategist & conversion copywriter who helps bloggers make a lasting first impression through automated welcome & nurture sequences. She helps her clients create strategic email sequences that engage email subscribers, build brand loyalty and optimize conversions for sales and site traffic.
Looking for more ways I can help you?
Book a free call with me (no-pressure zone, promise!) and we’ll chat more about what would benefit your business most in this season.
If you’re not welcoming new subscribers and pointing them in the direction of your best, most beloved content — or you feel like the one you have isn’t doing the trick — it’s time we fix that. Use this free 5-part framework to make a meaningful & lasting first impression as you write your first welcome sequence for new email subscribers!
Is Your Welcome Sequence Making a Lasting First Impression?
