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What Core Details To Include In Your Welcome And Nurture Email Sequences
Here’s the thing about automated welcome and nurture sequences — they create a repeatable, consistent way to explain to your email subscribers about who you are, what you’ll be sending and how’ll provide value in their lives.
This way, no matter WHEN someone joins your list, they’ll get a crystal clear understanding of what you do (and what you don’t), what content you share (and what they’ll be getting), and any products or services you want to make known.
What core details to include in your automated welcome and nurture sequences
Your welcome sequence
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Shares why your readers are in the right place, based on how they probably landed on your website
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Introduces you (yes, no hiding!)
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Asks subscribers to connect with you on other platforms (subscribing to a podcast, following you on social media)
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Clearly states how you hope to help them through your content, resources or offers
Related: What to Include in a One-Email Welcome Sequence
Related: A Simple 5-Step Framework to Write Your First Email Welcome Sequence
Your nurture sequence
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Sends your best content to subscribers (think, popular blog posts or videos)
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Connects them to related funnels (like a free opt-in that leads to a product offer)
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Maintains consistency for new subscribers on your list (even if you’re “less than consistent” when sending emails regularly)
Related: How to Set Up a Simple Email Marketing Workflow and Endless Nurture Broadcasts for New Subscribers
Why welcome and nurture sequences matter
Plus, there are some pretty sweet perks to making this introduction to new subscribers clearly and quickly:
For my Duett welcome sequence, I want to make sure new subscribers understand that:
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My specialty is welcome and nurture sequences. I don’t share content on ALL things related to email marketing. You won’t get emails from me teaching on lead magnets, WordPress plugins or integrations, or even copywriting techniques.
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I want you to share your message imperfectly rather than not at all. Everything you have in your head or on your website is valuable and your email subscribers want to hear from you, so it’s important we get your message OUT into the world (even if it’s not perfect).
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I base my work on data — audience research — and not “on a whim” or trendy “creative” ideas.
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I provide done-for-you email marketing services for bloggers and creative business owners.
I shared about these things in my welcome sequence even before I had a single opt-in, blog post or resource to share. (I didn’t have a blog on my site until 6 months later!)
And then my nurture sequence is made up of repurposed email content.
How to determine what you should include in your welcome sequence
Even if you don’t have this kind of focus developed yet, that’s okay! You’ll work it out with practice.
Start here — in terms of YOUR blog or business….
What are the 1-3 things you think every one of your subscribers should know — about you, your niche or your product — when they join your list?
Related: What’s Included In Every Welcome Sequence I Write
Related: When Is It A Good Time To Start Email Marketing
Leave a comment and let me know: What is THE one thing that your subscribers should know about your business or product?
If you’re not welcoming new subscribers and pointing them in the direction of your best, most beloved content — or you feel like the one you have isn’t doing the trick — it’s time we fix that. Use this free 5-part framework to make a meaningful & lasting first impression as you write your first welcome sequence for new email subscribers!
Is Your Welcome Sequence Making a Lasting First Impression?
