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Where to Focus Your Marketing (Especially When You’re Busy) with Tayler Cusick Hollman
Episode Summary:
Feeling like marketing your business means doing all the things, all the time? 😩
In this episode I’m joined by friend and client Tayler Cusick Hollman — marketing strategist, founder of Enji, and longtime business owner with marketing WISDOM to share!
She and I talk about how to make marketing feel less overwhelming and more effective (especially when you don’t have time to waste).
Tayler breaks down the biggest mistakes she sees small businesses make when it comes to marketing and how to get clearer on where to focus your time and energy.
We talk about how knowing your audience inside and out makes every other marketing decision easier from what kind of content to create, to which platforms to prioritize, to how to sell without feeling salesy.
In this episode, you’ll learn about:
- Why “just post on Instagram” isn’t a great marketing strategy (and what to do instead)
- What questions you need to answer in order to create *a strategy that actually works for your business*
- Tayler’s multiple life cycle marketing sequences and how you can use a similar strategy for your subscriber journey
- Why your to-dos should directly align with your goals (and what tasks are more than okay to get rid of)
- Ways you can learn more about what your audience really, really wants and how to incorporate this into your email strategy
About Tayler
Tayler Cusick Hollman is a marketing consultant turned small business champion and the founder of Enji, a super user-friendly marketing tool made specifically for small business owners who are doing it all themselves. After spending over a decade helping small businesses figure out their marketing, Tayler took everything she knows and poured it into Enji, to help you get your marketing done quickly, confidently, and without the overwhelm. Because (let’s face it )most of us didn’t sign up to be our own Chief Marketing Officer, but with the right tools, it doesn’t have to feel so impossible.
CONNECT WITH TAYLER:
Follow Enji on Instagram
RESOURCES MENTIONED:
How to create a simple marketing strategy for your small business
Check out Enji – Tayler’s software that helps small business owners plan and execute a simple marketing strategy
BDOW! List building tool
Your First Welcome Sequence Freebie
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About Allea
Allea Grummert is an email marketing strategist & conversion copywriter who helps bloggers make a lasting first impression through automated welcome & nurture sequences. She helps her clients create strategic email sequences that engage email subscribers, build brand loyalty and optimize conversions for sales and site traffic.
Looking for more ways I can help you?
Book a free call with me (no-pressure zone, promise!) and we’ll chat more about what would benefit your business most in this season.
If you’re not welcoming new subscribers and pointing them in the direction of your best, most beloved content — or you feel like the one you have isn’t doing the trick — it’s time we fix that. Use this free 5-part framework to make a meaningful & lasting first impression as you write your first welcome sequence for new email subscribers!
Is Your Welcome Sequence Making a Lasting First Impression?
