Is Your Email Marketing Strategy Working For You?

Email marketing is a wild, techie frontier — tags, segments, audiences, click through rates, calls-to-action, sequences, automations and conversions.

And it still has elements of old-school marketing, so you have to keep in mind things like messaging, branding and aligning everything with your overall business goals.

We’ll call this “The Land of I Have No Idea.”

• How do I know if my email marketing is even working?

• If it seems to be working, which parts are doing well? Or not?

• Is my email service platform going to allow me to scale?

• How do I get subscriber traffic going back to my website?

• My sales are low, but I’m not sure how to optimize conversions.

• There’s probably a better way to segment my audience, right?

How a custom email-marketing map can help you

The good news is that you don’t have to figure this out all on your own — that’s why I’m here, so you can focus on YOUR zone of genius, and I’ll be your nerdy email-marketing sidekick.

Want to talk with me? Book a free Discovery Call to tell me about your email marketing.

My email marketing Audit is step 1 of my signature services. As you wouldn’t hire a contractor without a full inspection, the Audit allows me to take a good look at [almost] everything you’ve got going inside your email service platform.

The Audit allows me to answer your key questions & MORE.

What does an email marketing audit include?

But seriously, I look at so much during an Audit. Here’s an abbreviated version of my Audit checklist:

• Understand the goals of the project through my in-depth new client project questionnaire

• Clarify the reader’s intended journey / transformation

• Assess your current audience engagement

• Review all the emails of 1-2 sequences and make detailed notes on tone, copy and cadence (send delay)

• Identify content gaps that need filled

• Make recommendations — for scalability and future growth — on how to use automations, segments and tags more efficiently

Want to know more? Click here to discover how the Duett process can help your business.

My signature service: Email marketing audit

The audit process takes two weeks, and my clients walk away with a detailed report of my recommendations AND video walkthroughs, so you can easily interpret my notes. Watch this video to get a behind-the-screen look at a real client Audit.

The audit report tells you exactly what I’d change — including content recommendations for new emails and in what order to include them, alternative subject lines and revised calls-to-action — and the videos explain all of this verbally, so you can understand exactly why I’ve made the recommendations I do.

What you do is up to you

At the end of the audit, you may choose to implement all of the edits within your existing team or on your own, which is exactly why this audit is presented the way it is, so you can implement it — either on your own or by hiring me to do it for you. But you get the joy of choice!

The Audit: Explained

There’s nothing quite like having an objective person review your content — through the lens of your main goals, whether that’s sales, traffic, messaging (or all three) — to offer clear, practical improvements you can make to optimize your efforts.

Want to know more? Click here to discover how the Duett process can help your business.

Imagine… a customized email marketing solution

With one client, they wanted to engage and monetize their list through referrals while they built the next iteration of their financial-platform product.

They said, “We’ve actually got pretty good open & click rates, but we want users to take more financial actions,” specifically that readers would engage with features of their current platform — like creating a financial plan.

To do this, we got clear on the journey we wanted new subscribers to experience from the first email — as a way of welcoming and nurturing leads — while asking them to take action throughout.

Through the audit, I proposed weaving together three primary elements:

• Identify with the pain points readers are experiencing. We would solve this through practical teaching to improve their financial wellness.

• Show how the product benefits the reader. We would solve this by revealing how the client’s platform assists them in understanding their unique financial situation.

• Move readers to act. We would engage readers to use the client’s free tools to create familiarity and trust with the product — to develop the kind of brand loyalty that will make their future product launches a financial success.

My client told me, “We were so impressed with the clarity of thought about the order of the emails and love how you’ve freed up space for more pertinent points of contact.”

As a result of the audit, my client walked away with a clear understanding of content gaps — opportunities — to create a progressive journey for new subscribers to become familiar and interact with their platform’s tools while developing confidence in their own financial situation.

Want a clear picture and direction for your email marketing?

I’ve helped over a dozen clients find opportunities to improve their email marketing, so they can connect with their audience in a way that supports their main goal — whatever that goal is!

Want to know more? Click here to discover how the Duett process can help your business.

Now is the time to get an expert review of your current email marketing with practical changes you can make immediately.

To inquire about the Audit — and to make sure it’s a good fit for your business — book a free, 20-minute Discovery Call with me.

My projects are booked first-come, first-serve, so don’t delay getting your call with me on the calendar.

Yes, Allea. I want to chat with you about the Audit.

Want to know more about the Duett process? Click here.