The Hidden ROI of Email Marketing That NO ONE is Talking About

Heartfelt email replies from subscribers.

As a business owner, maybe you’ve forgotten about this perk of email marketing — or maybe you think it’s a far-fetched idea that people would actually write back to an email in a nurture sequence in this super-digital world — but this often-overlooked factor is worth its WEIGHT in long-term relationship building with your audience (and warm fuzzies, which is also are hard to measure…).

The ROI of email marketing that resonates with readers

One of the best parts of my job is when I get emails like this from clients:

“Allea, We wanted to let you know what great feedback we are getting from the nurture series! We are so pleased you’re on our team!”

Why are my clients so excited? Because they get replies from readers in their inbox who are RAVING about the content they received through my client’s welcome and nurture emails.

Replies my clients are getting from readers:

“This is possibly the most useful email I’ve received all year! Keep them coming.”

“Wow!  This describes me to a “T”
“I am in shock right now after reading this. Thank you for knowing this and sharing it!  Wow, wow, wow!”
“Thank you. I could resonate to each word…look forward to more guidance.”

This is the ROI of getting your MESSAGE across clearly, connecting with readers where they are, and being a consistent voice in their inbox.

How to write emails that resonate with subscribers

An email sequence that is intentional, crafted with care and with your audience’s needs and wants in mind — that’s where we find the gold. That’s what actually builds relationships with readers…the kind of bond that establishes brand loyalty and future sales and engagement.

An automated email that’s intended to simply “push out content” to your list will fall flat — and won’t get many heartfelt replies, if any.

Instead, rack in some amazing reader replies when you have an email sequence that:

• Meets the needs of your readers (right where they’re at)

• Introduces your brand with transparency

• Shares exactly how you hope to help or transform their lives

• Provides a consistent message, so they know exactly who you are and what you stand for

When your email marketing does this, your readers will notice.

Email CAN build relationships and brand loyalty with new subscribers, but is your nurture sequence creating those results?

We can make it happen. book a discovery call with me today to learn how I can help you create a nurture sequence that gets heartfelt replies from your readers AND fosters the kind of reader loyalty that leads to more sales and site traffic.