A Smarter List Growth Strategy: Using Kit’s Creator Network

If you’re on my email list, you probably saw me pour my heart out (and a face of me crying) on the internet, so now let’s get into some email marketing, shall we? 😂

I was just on a mastermind call this week with content creators who have hundreds of thousands of IG followers, and a few with a MILLION or two.

I also had a coaching call with a client of mine whose email list is over 200k subscribers.

Want to hear what we talked about in BOTH calls?

This list-growth strategy from Kit:

The Kit Creator Network

If you’re a Kit user and you’re not already using the Creator Network, this is the first thing I want you to do today.

Why? 44% of my OWN list is made up of subscribers who were recommended to me via someone else’s Creator Network. 44%!

And I didn’t have to share my forms on IG regularly or have a pop-up on my site; this is organic growth that gets me in front of new folks online and draws them in for exactly what they expect.

​Here’s what my profile looks like:

Okay, here are the steps I wrote up for Duett clients — and I’m sharing them with you today, so you can get down to business and start growing your list this way quickly.

IF YOU DO IT, I WANNA KNOW! Send me a DM on Instagram and show me what you’ve done!

Here are the steps:

01 | Set up your Creator Profile

This includes your bio (the one that creators and potential subscribers will see), links to your site or resources, as well as any public broadcast emails

• ​Set up your Creator Profile here​
• ​Step-by-step instructions from Kit​

This Creator Profile can be expanded on later, but mostly you want your bio and name to be super clear so that other creators know why they should recommend you — and why their readers should opt in for your list if they’re a good fit.

More on that here: 3 Steps To Get More Recommendations Through The Kit Creator Network​

Notice how mine above is really clear. It says:

Email Marketing for Bloggers

Allea Grummert, Duett

Write and automate emails that engage readers, build brand loyalty and optimize conversions for sales and site traffic. My emails and resources will equip you with email marketing strategies, copywriting tips and automation how-tos!

And I changed my button to read “Connect with Allea” versus “Subscribe.”

My profile can be seen in full here: https://duett.kit.com/

02 | Select your recommendations

Explore, baby! Go use the toggle feature to find others in your related space and learn more about who else is out there creating content your audience might love.

• ​My tips for how to find the best creators to recommend YOU​
• ​Where to measure the effectiveness of recommendations + see new recommend-ers​

03 | Very important! Set up this rule

If you have a Welcome Sequence, set up a Rule that will add new subscribers to your New Subscriber Welcome automation if they join via the Creator Profile or via the Creator Network.

You only have to set this up one time:

04 | Choose which forms should show/not show Creator Network recommendations to your new subscribers

​You’ll do that from this page.

Select the 3 dots on the right-hand side, then Settings.

Select Recommendations.

From here you can click Edit to manually select which forms show recommendations upon someone subscribing to your list. You can also enable this feature by default for all new forms.

WHEW! Okay, that’s it! From there, we can focus more on list growth in other ways, but for today, start here. 😊 Tell me if you set yours up! ​

What’s so fun is that after my mastermind coaching call — at least THREE of these top-tier creators have decided to move to Kit from Flodesk. Does that make me an influencer? I think so. 💁🏼‍♀️

If you’re curious about switching to Kit so you can use this list growth feature too, I’m happy to answer questions. Start with the free Newsletter plan of Kit to check it out yourself! (That’s my affiliate link)