Oh hey there, I′m glad you're here!
Avoid Marketing Burnout with Andréa Jones
Episode Summary:
The worst you can do for your energy and mental health is to do lots of marketing you do NOT want to do. It irks you to no end because it’s draining your creativity and likely not giving you the results you want. But in this conversation with Andréa Jones, we’re going to talk about choosing the RIGHT marketing for you to have a mindful, peaceful and intentional approach to marketing your business online.
And, of course, we dig into Dréa’s own experience with email marketing: What shifted for her, what works for engaging her audience, and what she recommends for creators looking to do the same.
In this episode, you’ll learn about:
- The major “aha” moment (aka: data) that shifted her business and marketing membership in 2024
- How she moved from YouTube to social media strategist to now epic online expert with an email list of 18k+ and a membership with over 4000 students
- What you can do to seek balance and intentionally with your marketing (and avoid burnout!)
- Examples of storytelling and weaving your personal details into your emails
- Dréa’s forecast on trends in online marketing
About Dréa
Meet Andréa Jones, the mindful marketing strategist who helps you grow with simpler, smarter marketing. As the founder of OnlineDrea, she’s all about turning marketing headaches into victories with a mix of savvy strategy and playful creativity. With over a decade of experience, Andréa has guided over 4,000 students through her Mindful Marketing Lab, making social media fun and effective—no burnout required.
Andréa is also the host of the award-winning Mindful Marketing Podcast, where she shares the latest social media tips and marketing strategies.
When she’s not whipping up winning content or recording her podcast, Andréa loves hanging out with her husband and daughters in beautiful Niagara Falls, Canada. Her mantra? Your growth and your wellbeing go hand in hand.
CONNECT WITH DRÉA:
Subscribe & leave a review!
If you enjoyed this episode, you can show your support by leaving a review, subscribing, or sharing your biggest takeaways on your Instagram story! Just remember to tag me @alleagrummert so I can see it.
Subscribe on Apple Podcasts or Spotify
About Allea
Allea Grummert is an email marketing strategist & conversion copywriter who helps bloggers make a lasting first impression through automated welcome & nurture sequences. She helps her clients create strategic email sequences that engage email subscribers, build brand loyalty and optimize conversions for sales and site traffic.
Looking for more ways I can help you?
Book a free call with me (no-pressure zone, promise!) and we’ll chat more about what would benefit your business most in this season.
If you’re not welcoming new subscribers and pointing them in the direction of your best, most beloved content — or you feel like the one you have isn’t doing the trick — it’s time we fix that. Use this free 5-part framework to make a meaningful & lasting first impression as you write your first welcome sequence for new email subscribers!
Is Your Welcome Sequence Making a Lasting First Impression?
