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Making Legal Contracts Fun with Jaime Bell
Episode Summary:
“Legal is not sexxxy.” — Jaime Bell
Honestly though, writing and sending emails about contracts would be TOUGH. Like, how do you get people to buy your contract templates… and not bore the heck out of them?
In this conversation, I chat with Jaime Bell — a business lawyer and the founder of Contracts Market where she provides legal contract templates to US and Canadian freelance service providers, coaches and e-commerce businesses.
She’s cracked the code on creating engaging, valuable, heart-centered emails to her list in a way that doesn’t “scare” them with legal jargon or fear of all that could go wrong. Instead, she’d determined the heart of her “why” and ensures that the more she can share — and have fun while doing it — the more online business owners she’ll be able to help through education (free!) or her digital products (paid!).
Listen in to learn how the core of your messaging will only fuel your emails and connection with email subscribers!
In this episode, you’ll learn about:
- Jaime’s simple funnels, including tripwires, that lead to her high-ticket templates
- What makes being on Jaime’s list so valuable for her subscribers and how she gets them there
- How to make a boring topic fun so you can help more people with what you do
- Why you don’t need an organized content calendar to send emails
- Must-know (and last-minute) tips for if you’re attracting subscribers from the US or Canada
About Jaime
Jaime is a business lawyer and the founder of the Contracts Market where she provides legal contract templates to US and Canadian freelance service providers, coaches and e-comm businesses.
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About Allea
Allea Grummert is an email marketing strategist & conversion copywriter who helps bloggers make a lasting first impression through automated welcome & nurture sequences. She helps her clients create strategic email sequences that engage email subscribers, build brand loyalty and optimize conversions for sales and site traffic.
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