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Building Trust and True Community with Faith Clarke
Episode Summary:
What is “community,” really?
We toss that word around a lot, but this conversation with Faith Clarke, organizational health & inclusive teams specialist, autism activist, and author, made it click: community isn’t a parasocial vibe we hope our subscribers feel. It’s something we design together.
Community matters for email because people buy when they trust you. And trust comes from you being a person, not from perfect messaging or sending on the “best” day of the week.
This is how your emails shift from being simply one way broadcasts into two-way, mutually beneficial relationships.
So how do you show up as a whole person, create a community that benefits everyone in it, and invite your audience to participate?
In this episode, we dive into:
- Why real community = communal care + protection + shared need-fulfillment (not just “engagement”)
- How to “read the room” online when our usual in-person cues are missing
- What it looks like to reimagine email as dialogue, not a monologue and why frameworks beat formulas
About Faith
Organizational culture and teamwork specialist Faith Clarke, is committed to helping business leaders cultivate a values infused, inclusive culture where people feel like they belong so that they can deliver on their business and social impact promises. Faith is particularly passionate about inclusion for BIPOC and neurodistinct individuals, grounded in her experience as a Caribbean immigrant and as a mother of neurodistinct humans.
Faith’s background in computer engineering, doctoral research in teamwork and numerous experiences with organizations who care about their social impact helps her curate a high-touch, systematic approach to building strong teams. This approach has helped her clients improve operations, maximize productivity and increase their revenue.
Faith is a published researcher, author of the Amazon bestseller Parenting like a Ninja and co-host of the Feminist Founders podcast. She originated the Peak Performing Team podcast, has contributed widely to publications and online shows in the US and UK, and delivers workshops and lectures in a variety of academic and professional settings.
CONNECT WITH FAITH:
Website
Instagram
RESOURCES MENTIONED:
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About Allea
Allea Grummert is an email marketing strategist & conversion copywriter who helps bloggers make a lasting first impression through automated welcome & nurture sequences. She helps her clients create strategic email sequences that engage email subscribers, build brand loyalty and optimize conversions for sales and site traffic.
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If you’re not welcoming new subscribers and pointing them in the direction of your best, most beloved content — or you feel like the one you have isn’t doing the trick — it’s time we fix that. Use this free 5-part framework to make a meaningful & lasting first impression as you write your first welcome sequence for new email subscribers!
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