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And if you're on the hunt for some top-notch email marketing strategy and conversion copywriting tips - you've come to the right place!
Do you struggle to keep up with sending emails regularly?
Maybe it’s because you’re hung up on one or two questions (doubts, perhaps) that, once answered, will give you the confidence to send emails to your list.
What day of the week should I send emails to my list? How long should my emails be?
Can I include emojis? Or no emojis? Pictures? How many?
What should I write about? Or what does my list want to hear from me (do they want to hear from me )?!
No worries — I’m here to help you get a handle on some of these big, looming questions that OFTEN trip people up!
You’re not alone!
Here are some answers to the most frequently asked questions I get about this topic.
Q: Does my list want to hear from me?
A: Hey therrrrrre, be nice to yourself. Yes, people want to hear from you! If they’re on your list, they SIGNED UP to hear from you.
Allow me to encourage you! Read these posts:
3 Fears You May Have About Email Marketing — and What To Do About it
What to Do When No One Replies to Your Emails
Q: How often should I email my list?
Best part? YOU get to pick what “consistent” looks like when emailing your list. Once a month, every month? Once a week? Every other Thursday? YOU DO YOU.
Consistency will help you build a habit of sharing your message with your list regularly, and it helps your audience hear from you regularly (so your list doesn’t go cold) and keeps you connected.
Q: What day of the week should I send emails to my list?
A: There’s no magic day of the week! Test out sending emails to your lists at different times of day or days of the week and see how they engage.
These pros vote for 10am on Tuesdays, however every audience is different! Test it out and see.
Q: How long should my emails be?
A: However you darn well want them to be. Do what feels good for YOU and your audience will adjust. There’s no need to make sending emails even more difficult by trying to be someone you’re not.
Not everyone* likes to write exhaustive emails like me.
More on my rant about this can be read here: How Long Should My Emails Be? [2 Reasons Why it Matters + Examples]
*I’m a total ENFJ. Curious how your personality type would thrive when marketing your business? Check out Marketing Personalities and take Brit’s free quiz to learn more (affiliate link).
Q: Can I include emojis? Or no emojis? Pictures? How many?
A: Yes, yes you can.
I express myself through gifs, as you well know. Plus, I include images in nearly ALL of my clients’ emails.
Test your email by sending a preview to yourself and look at it on desktop and mobile to make sure the images look good. Otherwise, I wouldn’t worry too much about whether a few images will affect your email deliverability.
⚠️ Technical thing — always include a link to a page in a text link or button, not solely an image, just in case the recipient’s inbox hides images.
Q: What should I write about? What does my list want to hear from me?
A: I suggest you start with your most Frequently Asked Questions. That’s what I did — and now, after 2+ years of blogging, I have an ongoing weekly nurture sequence (it goes out on Tuesdays!) that’s 45 emails long.
This blog post shows a few ways to research your audience:
3 Ways to Find & Repurpose Content for an Evergreen Email Nurture Sequence
Need help organizing your ideas?
Pick out 3-4 content themes and stick with them. Trust me, this’ll help you pick out blog topics WAY easier when you have some sort of formula to follow.
⭐ Here’s how I do it: How to Use a Content Bank to Organize Your Email Marketing Content and Streamline Your Message
Q: What if I’m too busy to write and send an email?
A: I hear ya! Especially if you’re starting your business, you just need a “lifeline” that both gets your emails and content into inbox… but without you spending 2 hours writing and sending an email.
Solution? RSS feed emails.
More on that here: Explore How RSS Emails Can Connect You With Subscribers Quickly & Consistently
You have what you need to do the thing today. Even if you’re only emailing 10 people, or you’re trying something new with your next newsletter, or you’re creating a simple strategy to confidently email your list…
You can do this!
P.S. If this blog post (or any from me) would be helpful to someone you know as they try to build their confidence and skills around email marketing, please feel free to send them the link to this post!
And, yes, I did make a “Keeping up with Kardashians” pun-type reference paired with gifs of Kim and Kourtney. Thankyouandyourewelcome.
If you’re not welcoming new subscribers and pointing them in the direction of your best, most beloved content — or you feel like the one you have isn’t doing the trick — it’s time we fix that. Use this free 5-part framework to make a meaningful & lasting first impression as you write your first welcome sequence for new email subscribers!
FYI : I sometimes talk about and link to tools, sites, books, and resources that I LOVE. Sometimes those companies give me a little gift for sharing if you choose to purchase something through my affiliate link. I promise to be straightforward with you and to only share things I personally use and would vouch for 100%.
Join us for the next email marketing roundtable, a free live event where we'll clear up any confusion you have around email marketing — so you can get your message in front of your audience, engage subscribers, and optimize conversions for sales and site traffic.
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We’re Duett, an email marketing agency specializing in email strategy, email copywriting, and email automation setup with a special place in our heart for bloggers (especially those who make delicious food). If you’re a content creator craving to authentically connect with your audience so you can build lasting relationships, increase site traffic, and put your best offers forward — Let’s Duett!