How to Convert More Email Subscribers through Segmentation | An Eat Blog Talk Podcast Interview with Megan Porta

Do you wish your weekly email newsletters did more than fall flat? Sure, you’ve got a okay-ish open rate, but no one’s clicking, engaging, or… well.. buying. And now you’re wondering if this whole email marketing business is actually serving your business.

I have happy news – it absolutely can!

Converting More Subscribers Through Segmentation – an Eat Blog Talk Podcast Conversation

I recently chatted with Megan, host of the Eat Blog Talk Podcast, all about ways you can segment your email subscribers so you can send tailored content your audience craves to read.

“Yeah, but Allea, how does this actually increase my profits?”

Well, a strong email subscriber strategy (think, segmentation and customization) is the key to higher conversion rates (ahem, more revenue)!

On the podcast, we had a fun conversation about all the magical ways a subscriber strategy in email can help us reach our business goals, increase engagement, reduce inbox noise for our readers, and customize a truly delightful experience for our subscribers.

Doesn’t this sound like a breath of fresh, autumn air?

You can catch all this and more now that the episode is LIVE! Listen to the podcast to discover:

✅  How to serve your audience better by segmenting your emails (and, no, it isn’t difficult at all!)

✅  How to share more relevant content by creating unique and engaging email content tailored to your subscribers’ preferences

✅  How to increase engagement and ROI while giving your readers more control over what they read (and don’t want to read!)

Listen on Apple Podcasts
Watch on YouTube

Not on Apple or Youtube? You can check out this page with links to additional listening platforms.

Learn more about using email tags and segmentation to convert more email subscribers

Here are more resources to dive into as you learn more about segmenting your email list, boosting list engagement, and increasing the ROI of your email marketing efforts:

• How to Organize, Segment and Improve Email List Engagement Using Tags and Segments

• How to Use Segmentation to Personalize Your Marketing and Increase Email Open Rates

• How to Segment New Email Subscribers in Your Welcome Sequence

• 3 Ways to Boost Email Marketing Conversions (That You’re Probably Not Using Yet)

• 7 Ways Email Subscriber Tags Can Improve Your List Engagement & Build Brand Loyalty