3 Reasons For Using Kit (Even If You’re A Beginner)

ActiveCampaign is a solid platform worth considering — however, I prefer the ease, speed and usability of Kit. It tips the scale for me, 100%.

Why I recommend Kit as a subscriber-centric email service platform

Kit is a subscriber-centric platform, which means a lot of things for us as email service platform users — both in how we use the tool and how we better connect with our subscribers as a result of its features.

I recommend Kit for a lot of reasons, but the few that are most related to you or your readers — because of Kit’s subscriber-centric setup — are these three:

01 | Only pay a low monthly subscription with an *accurate* subscriber count

One important factor, especially as you’re considering different platforms, is cost, right?

Well, Kit only bills you for each subscriber ONCE (which should be normal, right? But did you know that MailChimp will charge you for one subscriber multiple times, depending on how many lists they’re on? ), regardless of how many of your lists they’re a part of.

Your dollars go further at Kit because you’re paying for fewer subscribers than if you’re using MailChimp. With the paid plan, you get access to automations — the full breadth of Kit power that you’re probably looking for.
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Even if you’re not ready to start paying for an email service provider yet, you can start attracting and emailing subscribers with the Kit free plan.
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02 | Use tags and segments for a better email subscriber experience

With Kit, tags and segments are how you organize subscribers by their activity (clicks, forms, purchases, etc).

By using link triggers (set up as a Rule in Kit), you can seamlessly add a tag to a subscriber profile when someone clicks in an email, — on a link to a sales or product page, or a redirect to a freebie that will trigger your related sales funnel — when they opt-in for a form, or if they purchase something from you. More on that here!

Your subscribers have lots of interests and will click and download all sorts of things based on links you’ve provided in your emails. By using tags, you can understand each subscriber better and tailor content to suit their needs.

Still not sure what the difference is between tags and segments? Kit has a video here that explains it all.

Want an Allea-led, behind-the-scenes tour of how you can use these features?

Check out these blog posts to learn some of the ways you can use a subscriber-centric email service platform like Kit — by using tags, not lists — to better learn about and send personalized emails to your subscribers.

How to Organize, Segment and Improve Email List Engagement Using Tags and Segments

How to Segment New Email Subscribers in Your Welcome Sequence

How to Personalize Email Content Using Subscriber Tags in Kit

03 | Only send emails to those who need it (and not those who don’t)

So much is said about what TO send subscribers, but I’ll argue that we don’t talk enough about what to NOT send subscribers.

Using my mute tag strategy, you’re able to exclude subscribers from live broadcasts (newsletters) and sequences inside of Kit.

In a Kit broadcast, excluding a subscriber looks like this.

In an automated sequence, you can simply filter out anyone who won’t need an email — say, if it’s promoting a product that they’ve already purchased!

As you compare platforms, feel free to reach out (leave a comment below) with any questions about Kit! I’m here for you.

If you’re curious and want to see what Kit looks like, how it functions, and how it’s so beautifully easy to organize subscribers and send emails, use this link to create your free account today.
Create a free Kit account here