Email for Bloggers – Maximizing the Value of Your Email List | An Interview with Bjork of Food Blogger Pro

Over a year ago (like, an actual year, not just a pandemic year, which is more like 3 years), I was on the Food Blogger Pro podcast for the first time.

Since then, I’ve been working with their whole network of related companies — Food Blogger Pro itself, the food blogging team at Pinch of Yum, and the plug-in developers at WP Tasty — to support their email marketing, event promotion or site copy.

I adore these people. Not only are they kind and super smart, they are generous with the 10+ years of knowledge they’ve learned, applied and taught to aspiring and growing bloggers (food and otherwise!).

Earlier this month, my second guest interview dropped. And MY oh MY, Bjork and I covered so much — we discussed some of the most common questions we hear in the Food Blogger Pro membership community.

On the podcast, Bjork and I discuss:

• List segmentation (of course I went there!) and why it leads to higher subscriber engagement

• Practical tips to make email marketing a regular, not-sucky part of your content marketing strategy

• Repurposing emails to maximize the reach (and impact!) of your blog content

• How to better prepare your email subscribers leading up to product pitch or launch

• The primary benefits of email marketing — including how automated sequences can keep your brand and blog top of mind

(I had a list of 10 other things we talked about, but I had to stop somewhere! haha)

Listen on Apple Podcasts here!

Or check out the show notes for quick links to additional listening platforms and related content we discuss, along with an available transcript.

Bonus points if you can count how many times I drop the classic Midwest word “whatnot.”

How I can help you

If you listen through the interview and start thinking that now is the time to create a welcome and nurture email strategy that’s customized to your audience’s needs — and your own business goals — I’d love to talk with you about how I can help make that happen.

I am booking out as we speak, so don’t delay — book a free, no-obligation Discovery Call with me here to see which of my services can best support you. Let’s get your project on the calendar!

*Full Disclosure

The links in this email are also affiliate links, which means I earn a bit of commission if you sign up for the Food Blogger Pro membership (at no additional cost to you).

I 100% stand behind the value Food Blogger Pro provides to the blogging and content creation space. I wouldn’t be sharing this with you if I didn’t think it’s an amazing resource.