A Simple 5-Step Framework to Write Your First Email Welcome Sequence

One of my most frequently asked questions — from folks who aren’t ready to hire a professional writer to develop or optimize their existing email marketing — is “what’s the best way to write a welcome sequence?”

And as a blogger-turned-online-business-owner, I am very familiar with taking the DIY path.

But here’s the key:

Whether you have a service- or product-based business, email marketing is fundamental to create and maintain relationships with new leads. It’s one of the core elements to learn and implement as you get your online marketing machine up and running.

Related: 5 reasons why email marketing can’t be ignored — and how it benefits bloggers and online businesses

Steal my 5-email welcome sequence framework

Your welcome sequence is the very first step in your email marketing funnel. It should be nurturing and welcoming while telling your new subscribers:

• Who you are

• Why they’re on your list

• What value you’re hoping to provide for them

When you lay that foundation, you’ll have a much easier time sharing ongoing content with them.

Related: What to include in your welcome emails to boost brand loyalty

Watch this video for my best tips on creating your welcome sequence. It’s like a mini-coaching session with yours truly!

Want more out of your welcome sequence? Download the workbook here: Your First Welcome Sequence

Write your first email welcome sequence

While you might not be in a place to dive DEEP into email marketing for your online business quite yet, here are two DIY resources to get you started:

Follow my 5-part email copywriting framework

Use this 5-part framework to make a meaningful and lasting first impression for your new subscribers.

Or – if you’re not ready to dedicate the time or mental space to creating five emails – here’s how to start with a one-email welcome sequence:

Everything you need to know about what to include in a one-email welcome sequence.

Both of these resources will help you get your words onto the page and confidently know what to share with new subscribers as you welcome them to your email list.
Get the Free Workbook: Your First Welcome

This simple, 5-part framework will provide clear steps to start writing today. Invest in your business by setting aside 20 minutes to answer the questions I’ve provided for you and let them prompt ideas about what to share with your new email subscribers.

Leave a comment and let me know: What value do you hope to provide for your new email subscribers?