5 Ways Email Marketing Can Help You Make More Sales, Boost Traffic and Engage Potential Customers

When you consider your overarching business goals, you can strategically mirror your email marketing to determine how you want readers to spend their time and attention.

(Skip to the bottom, if you want practical examples ASAP.)

But I get it.

You read an article or a tweet that promises you improvement from one little tweak*:

• Include an email header image vs. none at all

• Change the link color from blue to red

• Use a button instead of a link for your calls-to-action

*I completely made these up.

The power of research-based decisions

If anyone likes research here, IT’S ME. I live for research and base my copywriting decisions on it daily.

Related: How to Use Audience Research to Fuel an Effective Email Marketing Strategy

However, tiny tactics are not always helpful for making a significant impact on your business.

Notice how I didn’t say “big” changes — because not all significant changes are big. Instead, they are purposeful, intentional.

Before you go tweaking this and that, look at your email marketing through the lens of your larger business goals.

What do you need more of?

• Product sales

• Site traffic

• Affiliate income

• More sales inquiries

• Webinar attendees

• Reader replies or engagement

• YouTube followers

5 tactical ways email marketing can help you with sales

Consider these practical examples for what your emails could look like or include:

1 | To boost SEO and ad revenue: your emails may be shorter with a link to your blog, so readers spend less time dawdling in their inbox and get straight to your site sooner.

Related: 3 Simple, Powerhouse Newsletter Strategies to Keep Your Email Subscribers Happy

2 | To build loyal relationships with readers as a thought leader: perhaps by promising exclusive content only for subscribers — chock your emails full of good stuff readers can’t get anywhere else.

3 | To rally around an affiliate program or product: promotional emails can include testimonials, stories of your personal experience, and make an effort to curb someone’s objections to purchasing.

4 | To alert faithful fans that you have new content, but you have no interest in writing a new email every week: set up an RSS feed with links to the latest.

Related: Explore How RSS Emails Can Connect You With Subscribers Quickly & Consistently

5 | To create buzz around a new YouTube video: send out an email to your list when the video is live — linking either directly to YouTube (to get more subscribers) or to a blog post on your site (again, SEO).

Related: How to Add Personality to your Email Marketing with Custom Gifs

Align email marketing with your big picture

Get clear about the role email marketing plays in your business, so it aligns with the big picture of your business — no matter your goal or the size of your email list.

This clarity will not only drive how you email your subscribers, but it will also move your readers toward — and impact — what matters most.

What is your #1 goal that email marketing can help you work toward? Comment below and let me know!