How to Keep Your Email Subscribers Happy Even During a Sales Promotion or Launch

You’re almost ready to promote your next offer, yeah?

You’ve got your offer.

You know what emails to send.

But…

Are you still nervous about sending your sales emails out this year because you’re afraid of dozens of unsubscribes?

You want to promote something, but people aren’t always going to like it.

UGH, I feel ya.

But don’t worry! It’s totally possible to have a rockin’ sale without the bah-humbug of massive unsubscribes.

While unsubscribes are NORMAL, we also don’t want to annoy the heck out of your subscribers if they would rather stay on your list… but just skip getting these promo emails. There’s a way to do that!

The secret to a strong and profitable sales email campaign (or any email campaign, for that matter) is giving your subscribers control over what content they receive or don’t receive from you. 

Here’s how — with three simple steps to follow that will keep you on your subscribers’ ‘good’ list this year:

3 Simple Steps to Keep Your Subscribers Happy (and Reduce Unsubscribes) During a Sales Promotion or Launch

Step 1: Offer Your Deal to the Right People on your Email List

Your first step is to make sure the right people are receiving your offer. It’s unlikely that EVERYONE on your list is the perfect fit for your offer.

For example, if you’re offering a digital product at a discounted rate, you don’t want to send your sales emails out to people who have already purchased or downloaded the product.

How do you know who’s who on your list? Tags and segments, of course! Using email tags and segments can help you:

• Provide more relevant content to your subscribers

• Increase engagement

• Organize your list by interest and behavior

• Offer the right content to the right people 🙂

Step 2: Let Them Hit ‘Skip’ on Your Promo Emails

Not everyone who is on your list will WANT to receive your sales emails. For some, they may feel bombarded with so many emails throughout the year. For others, they love your content but it’s not the right time for them to purchase. (And that’s okay!!)

Your task is to make sure they stay on your list instead of jumping ship and unsubscribing from your emails altogether. Allow them a chance to customize their preferences and “mute” (or skip getting) your sales emails for the campaign.

Letting your subscribers “mute” your sales emails is simple and will save your list from shedding half its weight through the launch or promotion!

For specific details on how to do that from a tech standpoint, I explain it all in this guide.

Step 3: Don’t Be Afraid to Actually SELL to Your List!

It’s time for you to ditch the fear of selling to your list. In fact, your subscribers are waiting to hear about your offer!

How do I know? The fact that your subscribers have joined your email list tells me they:

• Love your content

• Want to receive more of your content

• Are eager to support you

• Find your content helpful

• Trust you in their inbox

• Are ready to hear about your next big thing!

Selling to your list is not the equivalent of door-to-door selling, cold calling, or being a bro marketer (you know, those guys who blow a lot of smoke and tell you you have to do marketing “their way” ).

Au contraire… selling to your list is actually about offering a product to people who will experience some sort of benefit or change in their lives as a result.

Master Your Next Launch: Get My How-To Guide

If you’re planning any kind of sale this quarter, you should be tagging and segmenting your list pronto so you can have the healthiest, most profitable sale possible!

Put everything you’ve learned so far into action – and I show you exactly how in my ebook + video training guide, 7 Ways Email Tags can Improve Your Subscriber Engagement & Build Brand Loyalty.