The ONE Thing That Makes Selling With Email Marketing Easier | An Interview with Pete McPherson

One of the questions I get a lot from my readers is how to get sales through email marketing.

Because you’re an avid reader of my blog (right? ), I’m sure you already know that in addition to boosting website traffic and encouraging readers to engage with your new content, email marketing can also help you make more revenue through sales.

In fact, email conversion rates outperform Facebook and Twitter by 40x (Kissmetrics) — that’s why Emma and I suggest that you use your social platforms to drive email sign-ups so that you can nurture those leads and ask for the sale.

But what’s the ONE thing that will make it easier to ASK for the sale and GET it? #conversions

Hint: It has to do with caring for your audience and positioning yourself as a trusted resource.
Listen to my latest interview here — with Pete McPherson at Do You Even Blog? — where I explain the pivotal pieces you need to include in a sales sequence before you can expect to make a dollar holler (I said it).

Don’t let the podcast title fool you! Pete and I covered a lot of ground, and much of our conversation includes strategies for selling through email marketing.

Tune into the podcast to hear all about:

• The purpose, benefit and main goal of a welcome sequence

• Ways you can connect with and direct subscribers to your other social platforms

• A behind-the-scenes walkthrough of my own welcome sequence (get your copy at the bottom of this post)

• Why it’s important to position your credibility and prime your audience on related content before a sales sequence

• How to keep your audience happy (and engaged) when sending sales emails

Or check out this page on Pete’s site with links to additional listening platforms.

Once you’ve given it a listen, leave a comment below (or DM me on Instagram) with what you’ve learned — I’m curious to know what’s helpful to you!

If you listen through the interview and start thinking that now is the time to upgrade your email marketing game and create intentional, engaging emails, I’d love for you to check out my Email Marketing Audit.

Book a free Discovery Call with me here, and we’ll have a quick chat to make sure this is a good fit for you.