The #1 Feeling My Clients Experience

I’m spilling the tea on why people hire me versus doing email marketing themselves.

Yes, when I’m not writing all about the value of email marketing and how to better connect with your audience, I’m off strategizing and writing welcome and nurture sequences (and creating amazing results!) for my clients — currently a handful of food/money/beauty bloggers, physical and digital product creators, industry educators teaching workshops and leading group programs, plus two authors!

It’s the best.

So why do these business owners hire me to help create their automated email sequences instead of doing them on their own?

Well, let’s start here…

There are roughly 15,000 things you can DIY running a business online. I won’t dare to list them, but you know what’s either on your plate or vying for your attention — from social media posts to product launches.

And for the first few years of your business, that’s the only option you have — do it yourself or don’t do it at all. Paying someone to help you doesn’t make sense until you’re further along.

So for my one-on-one clients — the folks who’ve been in the online business or blogging game for 5+ years — they come to me when they’ve hit a critical point in their business and they’re ready for help to make their email marketing more effective.

Usually it’s one of two scenarios:

01 | They have no email marketing strategy in place at all, but they’ve been consistent in growing and emailing their list at random over the years.

It is a serious accomplishment to be consistent! (You will always hear me cheering on action over inaction!).

However, this stage of email marketing definitely leaves room for a more strategic, more purposeful subscriber journey that’s positioned to get better results.

Orrrr my clients come to me and…

02 | They have email marketing automations set up, but they are NOT working – i.e. their emails are not conveying the right message, connecting with their audience’s needs or converting like they should.

In either case, I often hear these same issues when clients walk through my digital door looking for expert help:

• I don’t have the time or focus to do it myself

• I’m not sure how automations work

• I’m not even sure who my audience is or what they need

• There’s a leak in my funnel, but I don’t know where

• I’m overwhelmed trying to figure out email sequences that make sense, provide high value and lead to conversions

Sometimes in the rush of doing or trying to fix “all the things” on their own, clients come to me in minor panic, a little worried that it’s all a total wreck.

However, that panic usually comes from the unfortunate belief that everything needs to be complicated in order to be effective. But it’s hard to imagine how something can be done differently (and more simply) when you’re deep in the weeds, right?!

That’s where I come in to help bring clarity and direction.

I do the heavy lifting from start to finish: audience research, email marketing strategy, conversion-focused copywriting and tech setup — all designed to ensure each new subscriber receives a proper welcome and relevant nurture content that consistently promotes my client’s free content and paid offers.

It’s a team effort to get from Point A to Point B.

I ask questions (and listen!). I am available to answer questions — both big and small. I come up with ideas, but I want to hear my client’s questions too.

And through our collaboration, we create something they’re proud of.

So what’s the # 1 feeling my clients experience after working with me?

RELIEF

(In my post-project survey, this is the word that comes up again and again!)

At the end of the day, my clients walk away feeling at ease, totally clear on what their email marketing is doing for them (and why), plus they know it’s set up correctly to run on its own for years to come.

My clients know that once they have this pillar of their marketing in place — their new welcome and nurture sequences — their brand’s message and offers are being clearly communicated to each and every one of their new email subscribers.

How about you?

If you’re feeling anxious, confused, overwhelmed or “in a tizzy” about your email marketing, I’d love to chat with you!

If you want an Email Marketing Audit, getting on a call with me is the best way to lock that in and know you’ll be set to improve your email marketing for the next year.

You can book a free discovery call with me here. It’s the go-to next step, so we can talk about your goals and assess whether my services will help you reach them.

Still not sure?

Even if you’re not 100% confident that working with me is the best fit for your business right now, there is no harm in meeting with me to find out what’s possible. It’s free, it’s quick and I’ll be honest with you about how I can help (or if it’s best to wait).

But really, what’s the worst that could happen?
Book a free discovery call today
Have you ever thought about getting some insight on your audience and assistance with your email marketing?