Connect with New Subscribers to Boost Engagement & Lifetime Loyalty

With over 10 years of deals & family blogging under her belt, Ashley was getting consistent website traffic to Frugal Coupon Living from a wide audience — but she wasn’t doing anything to optimize those relationships or engage with the upward of 875 new subscribers who were visiting her site and joining her list each week. 

Ashley knew she was missing out on the opportunity to build life-time subscriber value through her email marketing and came to me ready to dive deep and create a welcome & nurture sequence that would finally optimize her list.

“I wanted to refocus my business to re-engage my audience and monetize subscribers in new, more efficient ways to drive more, higher quality traffic. AND I need to figure out ways to monetize my traffic in ways other than ads.“

I knew email marketing was the foundational piece of making that happen — and I was looking for an email system that could run itself as I tried new ways to grow my business in the coming years.”

Leverage your business’s use of email marketing to build deeper, quality relationships with subscribers.

Ashley’s email marketing strategy had a noticeable gap — a valuable gap — that a welcome sequence would solve. 

A welcome sequence creates a connection from the start — and this was an opportunity for Ashley to build rapport with new subscribers and share her experiences in a way that would instill trust in her recommendations.

Not only would this engage new subscribers immediately after joining her list, a welcome sequence also has the opportunity to boost engagement long-term — with higher click through rates encouraging site visits — with each and every email sent to her list in the future.

Ashley said, “Unfortunately, my email has been neglected — they’ve been going out to an audience I am practically blind about. Who is my email audience? What do they like?”

That’s where I came in to help Ashley connect with her audience through an email marketing strategy designed to serve both her readers and her business strategy — on autopilot.

A welcome sequence builds rapport for increased lifetime reader value.

Through my signature service, the Duett Debut, we focused our attention on Ashley’s audience, her business goals — and how the two would connect to serve both well.

The Duett Debut is my done-for-you service package where we begin with audience research and analysis, develop your custom content strategy, co-write your email content, then implement and automate the sequence into the email service platform of your choosing.

For Ashley’s Duett Debut, we focused our attention to:

• Clarify what we want all readers to do or experience while on her email list
• Determine what it is about Ashley that readers love, so we can build know, like and trust with her subscribers through the new copy
• Explore historical data to identify her popular evergreen content
• Survey her audience to find common themes and valuable swipe copy
• Establish the messaging overlap of business goals with audience needs

In the process of writing Ashley’s automated welcome & nurture sequence, we made no assumptions about her readers, their worlds and why they value her content.

Research revealed their biggest pain points as mothers — including how to manage a busy schedule and maximize their limited, quality time with their family. We tied these needs to very specific resources on the Frugal Coupon Living site — blog posts, printable PDFs and products in her digital store — to share right away with all new subscribers. 

By doing this, we soothe their immediate pain points and position Ashley as a helpful guide as they “calm the chaos of motherhood.”

For Ashley, an automated welcome and nurture sequence now provides a consistent way to greet new subscribers and…

• Provide answers and solutions to what readers need or want most when they first come to her site.
• Share Frugal Coupon Living’s most popular content pages right of the gate. (What better way to introduce yourself to someone new than share the Best of the Best?!)
• Position her as a resource who is relevant  and will save them time and energy, since Ashley takes the time to find deals and products, so they don’t have to!
• Develop rapport by stating (and backing up) how she relates to what they’re going through and will only send over trusted products, services or deals that she uses herself.
• Build immediate credibility through social proof — sharing short testimonials from fellow readers who love getting her emails — to reinforce the importance as a new reader to continue opening new emails from Frugal Coupon Living.

See the results of a welcome sequence at work — through increased engagement and revenue. 

After 30 days of the welcome automation running live, we saw fantastic, tangible results.

There was a significant increase in click through rates for newsletter emails (sent 3-4 times a week) by 1.25% — equating to an average of 500 more readers per email visiting her website. That’s upwards of 1500 more site visits each week and no extra work on Ashley’s plate to gather that attention — and advertising and affiliate revenue — through her regular newsletters! 

This is simply the result of when new subscribers feel more connected with Ashley and her mission to make life simple and affordable — from their very first email.

Not only that, but now Ashley feels more confident that her emails present a professional and personal brand, while giving her the motivation to serve her audience in new, creative ways.

“Now that I have a welcome sequence, it allows me to focus, bring my audience back to my site consistently, connect with my audience (and helps them connect with me), provides a consistent welcome to all of my new readers. Allea is friendly, engaging, knowledgeable and offered the direction I needed to get this done. She helped me get clear about how to organize my email content, what to share, why it matters and how it impacts my open and click through rates back to my site.”

Now that her Duett Debut is complete, Ashley has a clear picture of what her audience needs and wants mosts, automated emails to meet those needs while connecting them with her resources — and, most importantly, her welcome sequence encourages an empathic trust factor with subscribers that makes it easy for them to engage and click through future emails.

The result is long-term reader engagement and increased site traffic and revenue both immediately and for future broadcasts.