3 Email Strategies That Boost Consistent Web Traffic for Bloggers and Content Creators

• Social media

• Pinterest

• SEO

We work so hard to bring in new faces to our site content because that web traffic metric impacts a lot of things — your ad revenue, sponsored content rates, shop purchases, etc.

And sometimes it can feel a little desperate…

But have you considered the value of keeping your current fans happy and coming back for more?

You know that 80/20 rule, formally called “The Pareto Principle“? Well, it says that, “in general, 20% of your customers represent 80% of your sales.” (source: Forbes)

If you spend more time engaging with that 20% of your audience that makes up most of your sales, you’ll get better results with less work.

But how can we do that?

It’s a simple, although often overlooked, opportunity to achieve continued, consistent web traffic: improving engagement with the readers already on your email list.

Your email subscribers signed up wanting more, right? Well, let’s give the people what they want!

Here are my favorite 3 email sequences and strategies that boost consistent web traffic for bloggers and content creators.

01 | A solid welcome sequence

The welcome sequence helps you connect with new readers immediately — when they are the MOST interested in what you have to offer.

With my client Ashley, we saw an uptick in live broadcast emails (also called newsletters) open and click-through-rates — from doing little more than adding a welcome sequence to the new subscriber journey before they started receiving those emails.

Why?

Because subscribers are most interested in your content when they first sign up for your email list. It’s a pretty intimate thing to share your email address, isn’t it?

The Welcome Sequence provides a prime opportunity to connect with new subscribers right away — to roll out the red carpet and give them a little “housewarming” gift of all the best things you have to share with them.

A welcome sequence builds your Know, Like & Trust relationship with readers through:

• Timeliness in giving them what they want when they want it

• Identifying that you understand their needs and desires

• Connects the dots between where they are and where they could be

• Promises how you will support them in their journey

• Introduces why you are a trusted source

• Spoils them with “gifts” of helpful resources

02 | Consistent, live content

Nurturing your subscribers — both new and long-time followers — keeps a healthy pulse of communication that retains readers by helping them to feel an ongoing connection to you and your brand.

Some call this a newsletter, others a campaign, while ConvertKit users call it a broadcast. Whatever you call it, this email is part of nurturing your list of subscribers and reminding them you’re here to help and have resources to support them.

Remember: These emails are not intended ONLY for launches or product promotions. You can’t sell to your readers all the time (we know what it’s like when that one person calls, and you just knoooowwww they want something from you — it’s not fun.)

Instead, it’s important to continue to give and share generously with your list, both before and after a product or service launch. 

Newsletters give you the opportunity to do this.

Consistent, live content continues to nurture your email subscribers through:

• Ongoing “touches” with your audience, whether you commit to sending a weekly or bi-weekly newsletter that improves your reader’s life or business

• Creating a regular flow of traffic back to your site by linking to blog posts, videos hosted on your site or product pages

• Making it easier to sell or promote products to a warm audience (and NOT hitting them with a sales email when they haven’t heard from you in months)

Commit to a schedule of sending emails to your list on a regular basis, whether that’s weekly or bi-weekly. Consistency is key.

This can also include RSS feed emails! I believe there is a time and place for RSS feed emails. Sure, they’re not as customized as you maybe want just yet, but they’re getting your content into the inboxes of your readers on a consistent basis — so that’s a win!

Related: Are RSS Feed Emails Right for You? Explore How RSS Emails Can Connect You With Subscribers Quickly & Consistently

03 | An ongoing evergreen nurture sequence

The ongoing evergreen nurture sequence is my *secret sauce.* It’s also called an “endless broadcast.”

Whatever you call it, it’s the epitome of repurposing content from your regular emails and making them easily (and automatically) available to any and all new subscribers

— taking a load off of your mental plate, because you know your new subscribers are hearing from you, even if you take the month off!

An endless broadcast is a sequence of emails that you’ve already sent out or shared through your live broadcasts — but it’s set up as an automated sequence that goes out to new subscribers after they’ve completed your welcome sequence. It’s a seamless transition from welcome to ongoing content, so you don’t have to sweat when they last heard from you.

The content in an endless broadcast must be “evergreen,” which means that it will not be outdated or time-sensitive. It should be helpful to readers 6 or 12 months from now, regardless of when you first wrote it.

Whatever you include needs to be a “set it and forget it” kind of content — a simple email workflow with none of those annual “best-of YEAR” posts.

When you set up an endless broadcast, you can get all the benefits of the live broadcast interaction with new subscribers on autopilot.

How’s that so? Well…

• New subscribers get caught up to speed, on their own timeline. Every new subscriber goes into an automated sequence with pre-written (or previously-sent) emails that improve their life or business after they complete the welcome sequence.

• It’s an autopilot. These go out on a regular basis, based on the day of the week or every ## of weeks.

• These emails continue to send readers back to your site consistently. Not only does this continue to boost SEO, but you’re able to send older, yet still valuable, content to new subscribers that will help them. Even better if you know you have high-earning affiliate pages to make sure every new reader gets to see!

• Pitch evergreen products regularly. When incorporated within your nurture sequence, sales content can be asking for sales/pitching offers within your other valuable content, so all new subscribers get the opportunity to buy or book with you.

You have content that people need to see! Adding that content to your email sequence will nurture your readers and boost web traffic to your blog, your site, your sales page, your shop — wherever you need.

Every new subscriber will get the royal treatment and an introduction to all the ways and resources you can help them, based on when they join your list (and not only when you’re behind your computer or have a launch planned).

Which of these email sequence strategies would you like to start to incorporate with your online business? 

Drop a comment and let me know how it would impact your web traffic!