What’s Included in Every Welcome Series I Write

Want to get an instant boost when creating your first welcome sequence? I spill the details in Your First Welcome Sequence on how to do this yourself.

What all needs included in your welcome sequence?

Even though you’re starting from scratch, you don’t have to reinvent the wheel. Think about your audience and the value you provide, then do a deep dive to:

• Consider where your current subscriber is in their life or sales journey

• Identify your primary business or marketing goal

• Introduce yourself & your hope for the reader

• Provide lots of value — whether that’s a blog post, PDF resource or video

• Directly ask the reader to engage

I don’t follow a strict framework for building out emails for Duett clients, though the five points above are essential to creating an intentional and effective onboarding experience for new subscribers joining a client’s email list.

When it comes to developing welcome sequences for my clients, the process requires us to FOCUS. That’s why I ask the questions I do in Your First Welcome Sequence. <— it’s free, so be sure to get it for yourself. 

We don’t want readers to feel overwhelmed, which is why we have to map out the whole experience FOR them.

Of course, I don’t like to make assumptions about what it is that subscribers are searching for. That’s why research is the very first step of the Duett Debut process. There is an incredible amount to learn about your audience that directs the strategy we create and the words we use for your brand.

Through researching audiences — I research through Amazon book reviews, surveys, phone call interviews, and current site and email engagement — I gather both qualitative and quantitative data.

At this point, I’m learning and observing. The key issues your audience is struggling with — and where they want to be or feel once their problems are solved — will come to light, illuminating the rest of the Duett Debut process.

I base my strategies on real data. I’m never guessing, and my clients appreciate it:

“Allea, I LOVE how you presented your research to us!!!!!!! I loved the video review format and your organized and logical layout. Your insights on key messages are really well done. YOU GET US!!!

I am also blown away by the comprehensiveness of your approach and am thrilled we found you! You are special indeed. Your work is incredibly thoughtful and spot on. I love the sequence of the messages and feel very confident that we will really connect with our Ideal customers!”

Once I’ve completed the research and we know where we’re headed, we move into building out our content strategy and writing the emails — finally, the part you’ve been waiting for!

Every client’s voice is different — from the language they use to their particular stance on a topic.

If you’re like me and say things like “golly” and “gosh darn” — my “voice” both reveals that a) I’m from the Midwest, and b) I don’t take myself to seriously! We all have our quirks 😉

That’s why I’ve built my copywriting process on what I call “copy coaching.” I don’t claim to know everything about your brand, your heart behind what you do or your product. So I ask!

During the copy coaching and writing phase of the Duett Debut, I send over a copy coaching worksheet for my clients to complete. I want to hear (or, you know, read) things in their own voice and incorporate the details into their welcome sequence copy:

• Why does it matter that someone opens your emails? What will they miss out on if they don’t?

• How did you start your business, and how has it changed over the years?

• Tell me a story about how your service helped someone move from _______ to ______.

These questions — and my clients’ responses — is what gives life to an otherwise structured “email framework.” No sequence I’ve written reads or feels the same.

Every client has their different marketing goals, a unique audience with unique needs, and a voice to deliver it that sounds like them.

Learn how we did this for Ashley’s coupon and deals blog by clicking here.

If you want to create a welcome sequence that aligns your goals, your audience’s needs and creates a killer first impression for all new subscribers, I’d love to talk with you! Book a free Discovery Call with me to discuss your specific project.
Book a Free Discovery Call Today

If you’d prefer to write your own welcome sequence, get my simple 5-part framework in Your First Welcome Sequence.